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It's easy to be cynical about "Personalized Marketing," like a Farley File.  

The fact is: you can't remember everything you'd like to remember.  A Farley File is everything you'd like to remember about a person, but can't.

It's not the tool, it's the intent of the person using it.

by ATinNM on Thu Sep 2nd, 2010 at 03:38:10 PM EST
[ Parent ]
Agreed. Most of my clients get a lecture about that.

You can't be me, I'm taken
by Sven Triloqvist on Thu Sep 2nd, 2010 at 04:30:41 PM EST
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