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Bill Nighy made a superb appearance in a short web movie about the Robin Hood Tax - you must have seen it?.
Expensive? Not necessarily. There are a lot of movie professionals who will give a couple of free days of work for something in which they share a passion or belief. It happens all the time in Finland. Equipment companies rent stuff out free for a good cause, and everyone (citation needed) can edit and master at home these days.
But it has to be something that all contributors are passionate about. Svennish aphorism: Logic only goes so far, facts still have to be presented with passion.
You can't be me, I'm taken
But look at the share: 542,112 for "The Banker," "The Most IMPORTANT Video You'll Ever See" - the 8 part lecture on Exponential Growth I posted a year (or so) ago - started out strong with 2,873,746 views for Part One dropping to 449,340 for Part Eight.
These are excellent numbers, as such things go.
Now compare to the 30,812,823 for "Dramatic Chipmunk" or the numbers Top 10 as of August 2011 with #1 at 598,457,143 views.
The average YouTube user watches 5 hours a day for a total, as of May 25, 2011, 3 billion daily views. Which sounds like a lot. It IS a lot.
However, to capture those eyeballs 48 hours of video is uploaded to YouTube every minute!
It's a rough, tough, world out there in YouTube land and while I have no intention of disparaging or belittling the production side it is nevertheless true compared to successfully marketing the product, cutting through the clutter, having people watch the video versus watching Lady Gaga, making the thing is a Slam Dunk.
Now, if you can grab someone on this list or - better - THIS list ... then we're cooking and you can ignore everything above because Good Ol' name recognition will cut through.
The other way is the rotten grubby slog of Building an Audience. You put up a YouTube, market the FUCK outta of it ... and it bombs. Put up another on, ditto, raspberries. Put up another and another and another and another and another and hope like hell enough people start finding them, like them, start looking at the old ones, and start saying, "Please, sir. Give us more! Give us more!"
Or, in a one to a gazillion chance, one of them hits the jackpot for Teh Win! and goes viral.
OK, so much for Marketing.
On the content side ... IMO ... narrative trumps message, "commercials" trumps lectures; "Grab 'em by their limbic system and their frontal cortex will follow." Story has to be the text, dialectic the sub-text.
Beats the heck outta me how to do that. Or, rather, there are several ways to do that and durned if I know which is the best.
She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre
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