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Persuasion
A. Mental B. Physical C. Mental and Physical Ever since I learnt about confirmation bias I've started seeing it everywhere
Now I understand Rick Santorum and his attachment to religion.
But the whole thing is fascinating - for example, they advise you to change your appearance often, because there is apparently a love/hate cycle going on, and that is why some famous people are always toying with their appearance.
http://persuasionmonthly.com/
of course there is some seduction in there, but surprisingly, it does not seem to be the most popular offering.
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