Display:
It's the most basic trick in marketing: sell the aspiration, not the product.  Thus when you see the Bacardi ad with the beautiful women beachside you are being sold a lifestyle to aspire to, not a liquid. The liquid or brand is merely the pavlovian stimulus for the desired experience.

Index of Frank's Diaries
by Frank Schnittger (mail Frankschnittger at hot dotty communists) on Fri Feb 3rd, 2012 at 07:13:38 PM EST
[ Parent ]

Display:
Login
. Make a new account
. Reset password
Occasional Series