'Image', or more generally referred to as profile, is not built on a single slice through the timeline, nor, to switch metaphors, is the profile determined by a single set of 4 letters in the DNA chemical code.

It is true that many first time visitors to any website make up their minds  about the site in only a few moments <gone> - unless they already have a deeper motivation or interest in finding out what the site is about.

The 'Image', even during one such 'slice', is also accompanied on the ET splash page by recommended and recent diary titles. These are also taken in by the eye during those few moments of visitor indecision.

To me, ET represents no party or political grouping, other than its members. Everything can be doubted and questioned - which I think is very healthy. I have learned a great deal from all these discussions, but it took a while to get used to the unexpected format.

You can't be me, I'm taken