Any mainstream online media presence? You tube video? Facebook campaign page. Twitter campaign? Wikipedia entry? Places where prominent people can endorse/donate/support you? Know any celebs? Got any pictures/videos of you doing interesting things or with well known people? (Brand recognition is about connecting with already known brands).

Does humour work in Washington - or at least get people talking about you? Think of a few zany angles that will provoke interest rather than be off putting.  If you are paying for newspaper ads, the least they can do is interview/profile you.

In general people will vote for someone they know something about - anything - rather than someone they know nothing about.  What's your name recognition compared to your incumbent opponent? It can come down to something as trivial as that.

Index of Frank's Diaries