European Tribune

Brave New Medium

by JulyMorning
Wed Apr 12th, 2006 at 12:01:23 PM EST

In "Amusing Ourselves to Death" Neil Postman argues that television as a mass communication medium, and thus a conductor of our culture, has changed the content of our ideas and turned serious public discourse into pure entertainment. The book, published in 1984, explains how the entertainment we love so much leads us, not in an Orwellian but in a Huxley-ian way, down the path of our own intellectual death. Postman writes:

Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.

Yet, this was 20 years ago. Now, the question is this: can we apply Postman's arguments about the media's influence today? Is TV good or bad? Has the Internet changed our way of thinking and the very nature of public discourse? I don't claim to have the answers of these questions. May be YOU do. But I believe it is important to understand the influence of television, so that we can understand the influence of the Internet.

There is not a single subject of public interest - politics, education, science, sports, and art - that does not find its way to television. Even religion is presented as entertainment, to the extent that the public worships preachers themselves. Because television transforms all serious issues into amusement, it has a disastrous effect, Postman wrote, on the way people perceive truth, intelligence, and knowledge. The damage, of course,


is especially massive to youthful viewers who depend so much on television for their clues as to how to respond to the world.

As our culture moved from oral to written to televised, and now, to computerized communication, our idea of truth changed. The credibility we entrust to a speaker on TV (mainly depending on appearance) has replaced reason as the device of truth-telling. Politicians, for example, as well as all public figures, need not worry about having a reasonable platform; all they need is to perform well (and employ excellent PR companies). What is more, television changed the way people perceive political discourse because most political campaigns rely on television commercials.

Since intelligence in defined as one's ability to grasp truth, and truth is imparted through communication, our cultural definition of intelligence is derived from the character of our communication techniques. Television has made people become "sillier by the minute," because it has one goal only - to supply its audience with entertainment, meaning "not that TV itself is entertaining, but that television has made entertainment itself the natural format for the representation of experiences." Which, in its turn, makes the public a passive viewer of the political events.

The question today is:
Does the Net, and blogging in particular, revive the willingness of the public to participate in the political life, and stimulate serious political discourse? Or does it create a new form of responsible and involved citizenry, woken up after the lethargic sleep caused by television? Or, perhaps, the notion that TV makes us stupid is an exaggeration, and, thus, civil society never disappeared?

I don't believe that people are getting sillier by the minute, and are turning away from books.  I have yet to see a diary named Websites That Changed Me.""

But we should bear in mind the influence of the medium, of course. As Postman wrote:

We can say that technology is to a medium as the brain is to the mind. Like the brain, a technology is a physical apparatus. Like the mind, a medium is a use to which a physical apparatus is put.

The problem with TV, according to Postman, and I completely support him, is not WHAT people watch. It is THAT we watch. The solution, he says is HOW we watch. He suggests we become "media conscious," that we should learn to understand the politics and epistemology of media.

Those who understand the nature of the new medium can take advantage of it. In the famous TV debate between Nixon and Kennedy, it was obvious who understood the nature of television and tried to appear better. Similarly today, politicians who understand the nature of blogging and use it, seem to win from it. But I do not believe that the politicians who blog are more efficient or active, and I don't think people believe that. It just appears so.  

The solution?
So far, remaining "media conscious" is probably the best advice to young (and all) people.


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Since intelligence in defined as one's ability to grasp truth, and truth is imparted through communication, our cultural definition of intelligence is derived from the character of our communication techniques.

It is?
by Colman (colman at eurotrib.com) on Wed Apr 12th, 2006 at 12:36:45 PM EST
This is what Postman argued. But it makes sense to me.

I said I didn't have all the answers :)

In the past, before the printing press was invented, smart people were those who could remember a lot of information. Later, people who could read and write were "intelligent".

Now, the concept of intelligence is changing again I believe - because HOW we perceive truth is different than in the past.  

"Our life is shaped by our mind; we become what we think." - BUDDHA

by JulyMorning (july_jdb(at)yahoo(dot)com) on Wed Apr 12th, 2006 at 12:46:48 PM EST
[ Parent ]
That's not what I understand from the word "intelligence" at all.
by Colman (colman at eurotrib.com) on Thu Apr 13th, 2006 at 07:33:56 AM EST
[ Parent ]
Does the Net, and blogging in particular, revive the willingness of the public to participate in the political life, and stimulate serious political discourse? Or does it create a new form of responsible and involved citizenry, woken up after the lethargic sleep caused by television? Or, perhaps, the notion that TV makes us stupid is an exaggeration, and, thus, civil society never disappeared?

I believe such a responsible citizenry never seized to exist, but only with the appearance of the web, and the blogosphere in particular, did it obtain a larger tribune. Of course, those involved citizens gave a good example for many other people, who are certainly blogging not because they feel a civil obligation to do it, but rather for the sake of their own ego. This, I believe, is a good thing, because the result of their effort is accessible to more and more people, and this creates a somehow competitive environement, to which every participant is contributing, and in which everyone is awaiting audience.

I also do believe that the notion that TV makes us stupid is a little exaggerated. This could be true if someone is taking too much of it, but too much of anything is bad, not only television. It all depends on the audience and their values. Moreover, I think that TV is a great invention, and I owe all due respect to the ones who are making it.

And I would love to read that book. Do you know if it's available in Bulgaria too?


I can resist anything but temptation.- Oscar Wilde

by Little L (ljolito (at) gmail (dot) com) on Wed Apr 12th, 2006 at 03:04:12 PM EST
sure it is :) you will have it soon :)

By the way, that is how I felt after I read the book at first. But if you read the whole thing, you realize that Postman's arguments do make sense.

Also, I just found out that the book is part of the required studies for the State exam of the Journalism students (at the American University in Bulgaria).

"Our life is shaped by our mind; we become what we think." - BUDDHA

by JulyMorning (july_jdb(at)yahoo(dot)com) on Wed Apr 12th, 2006 at 05:50:48 PM EST
[ Parent ]
Is it really:-)? The fact that it is required for an exam won't stop me from reading it;-).

I can resist anything but temptation.- Oscar Wilde
by Little L (ljolito (at) gmail (dot) com) on Wed Apr 12th, 2006 at 06:14:49 PM EST
[ Parent ]
The problem with TV, according to Postman, and I completely support him, is not WHAT people watch. It is THAT we watch.

i respectfully disagree, it's the other way around.

we need to chill, stop running around, and start filling in the holes in our knowledge, both scientific and cultural.

tv is a low-entropy solution to the problem of what to do with the leisure time increasingly robotised futures will guarantee us.

they don't break down often, they don't use much juice, and they can relax a nervous, dissatisfied populus addicted to bauble-chasing.

even junk tv keeps them on the couch and out of trouble!

upgrade the content, and bob's yer uncle!

an open mind craves knowledge...there is a growing plethora of wonderful programming whuich eventually will displace the mindless shlock presently enriching the pap-peddling murdochs of this world.

international news is gradually making folks aware of realities their parents were clueless about, most importantly the tremendous, needless suffering going on elsewhere that is the consequence of our stupid fascination with possessiveness and accumulation of status symbols: 'he who dies with the most toys wins'.

reversed this leads to the one tv showing the likes of 'dallas' to a whole village of hungry africans, who then set about walking across the sahara and risking their hides on rubber rafts to come walk on europe's streets of gold.

it's the content that is the problem, and the banal evil of consumerism that rules the present memes of this potentially mega-useful medium.

it's just a tool, but a hypnotic one, so let's use it, not abuse it!

"That millions of people share the same form of mental pathology does not make those people sane." Eric Fromm

by melo (melometa4(at)gmail.com) on Wed Apr 12th, 2006 at 03:39:49 PM EST
TV is the ultimate Mass Communication medium. Active, elitist sender, passive receiver. Television as we know it will face serious challenges over the next decades. People just dont want to tie their schedules around the programming schedules of channels. My guess is that the only audience that will be left in a few years are the ones that just turns on the television and space out.
by Trond Ove on Wed Apr 12th, 2006 at 03:43:22 PM EST
Old anthropological debate about whether watching TV makes you stupid or people that watch TV are already stupid... or in other terms, was Hitler so powerful beause he and GBL knew how to manipulate the masses, or was the german people who empowered Hitler becuase he said exactly what German wanted to hear at that time....

I would say that for most people political perception and its symbolism are created in other areas and that TV can only, listened and watched at the proper time, reinforce one of the options. Once the symbolism is fixed, TV is useless for changing minds. it is only useful for pandering the base, create a noise machine and, if you control it broadly, set the terms of what "can be thought" (it can not control the limits of the debate becuase you already have your universe )

That said, there is always roughly 10-20 % of subjects extremelly affected by the latest general political perception. They are people who are mildly into politics but not strongly. They normally have a very strong feeling about some subject outside politics running their lifes but they do care about the general political situation in fuzzy terms because their relational role in the society (imagine a mother going to work for the administraton, or a taxi driver listening to the radio all the time). Unfortuantely this is a percentage that can easily swing an election....

The left needs a left wing noise machine to make the base strong, spread the message....but it also needs to enhance the symbolic resources to generate supporters when it matters..and this is out of TV....in high school years. Yes, it is there.. from 14 to 20 that your political symbolic universe is created independently..meaning you can have strong swings (do not tell anybody since only the right-wingers are supposed to know) while earlier the political universe is non-existent or strongly fixed (yes you can be 12 and have a very strong political universe... but do not say that to anyone since childs are supposed to be stupid)

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Wed Apr 12th, 2006 at 04:29:30 PM EST
Does the Net, and blogging in particular, revive the willingness of the public to participate in the political life, and stimulate serious political discourse? Or does it create a new form of responsible and involved citizenry, woken up after the lethargic sleep caused by television? Or, perhaps, the notion that TV makes us stupid is an exaggeration, and, thus, civil society never disappeared?

One point that I find important is that the internet, especially in the blogosphere, has given individuals an outlet to discuss politics on a much larger scale.  Television news is now taking its cues from bloggers, who are able to push certain stories into the spotlight.  Television news, of course, will put those stories in the spotlight, because they're the stories that so many viewers are talking about.  The bloggers make up a critical source of the audience for tv news, I'm guessing, and if the bloggers are not satisfied, they will switch to a channel that will discuss the stories they want to discuss.

Note, for example, that Keith Olbermann of MSNBC has been enjoying one of the few shows to see a substantial jump in ratings, while Fox News's ratings have been falling at an astonishing rate.  I think that's because most of the big stories are originating on the Left's side of the blogging world, and Olbermann is willing to cover it, while Fox runs away from it.  I think it helps -- and, by the way, I have no evidence to back this up -- that cable news viewers seem to have a tendency to switch from channel to channel, looking for interesting news stories.  So, while Fox is reporting about the latest diet to hit bookshelves (as a means to distracting viewers from the latest Bush scandal), CNN is reporting on the Plame investigation and the latest causalty figures from Iraq.

Viewers will, I think, naturally swing towards CNN, in that case.

It's impossible to overstate the importance of two-way communication, too, in my opinion, and this connects with what I mentioned above.  People want to participate, and tv news just can't offer that in a way that might allow it to compete with the blogs and the emerging indy news organizations.  That's why Daily Kos, which is (I think) still the largest blog in America (and perhaps the world), is able to attract one or two million hits everyday, while MSNBC only pulls in about 100,000 viewers on average for each show.

Blogging has been incredibly healthy for politics, at least in America.  Americans are, for the first time in a long time, largely paying attention in non-election years.  (I think over 70% of Americans are paying either "very" or "somewhat" close attention to the Plame case, for example.)  America had it's highest voter turnout (59%) in Christ-knows-how-long back in 2004.  I know we had the highest youth turnout since 1972.  And my guess is that, the higher turnout reaches, the more likely progressives are to win elections.

All in all, I think television is going to evolve, but it will be a much smaller piece of the communications puzzle.  The internet is such a powerful force that it's really impossible to explain it properly.  I've watched it evolve since the early months of 2003, when Howard Dean began kicking the living hell out of the other Democratic contenders.  (As I've said in the past, he was the reason I left the Libertarian Party and became a Democrat, and he remains my political hero to this day.)  And it has been amazing.  Dean raised $40m in 2003, alone, before the primaries even began -- mostly through the bloggers.  Kerry was able to raise and spend more money than Bush, and with contributions averaging below $200.  That would've been unthinkable -- a Democrat beating a Republican on fundraising -- tens years earlier.

I don't see a conflict between the internet and television.  They go hand-in-hand.  Bloggers are better equipped to keep reporters and politicians on their toes.  The press is able to follow the bloggers and get the real stories out to the people.  They're complements, not substitutes.  And I think it's fantastic.

Where's your motherf*%&ing flag pin?

by Drew J Jones (blahblahblah@blahblahblah.com) on Wed Apr 12th, 2006 at 05:05:46 PM EST
Wonderful comment.

Add-on : Conencting activities on blogs with high school is a vital source of future power. Let's hope the idea comes out in Kos..not only politcial activites...scoail activites!!!!

Blogs ahve to be linked to social activites!!! MAke parties agains reublicans oranized from a blog is the way to go!!! Organize dinenrs of grass roots to support candidates...a nd get money...it is the way to go.. As you say participate.. i would say:

Participate and socialize.

After all this is why genes are mostly irrelevant .. we are the social animal (I mean it in the scientific use of the word social...I know somethimes we are not very social)

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Wed Apr 12th, 2006 at 05:14:10 PM EST
[ Parent ]
Can this be frontpaged in itself? I think you've struck 20/20 gold here. You just laid bare my always niggling discomfort of blogging but could never put my finger on: it's too secluded as it is, too much an own sub-reality with people sitting before their screen and falling victim to posturbation (a stellar term  Plutonium Page adopted). There is a reason why right-wingers have adopted Pajamas Media as a badge of honour.

We need more intergration, more pathways between blogs, people and social undertakings.

by Nomad on Wed Apr 12th, 2006 at 06:02:06 PM EST
[ Parent ]
Mixed motives (for example, going to the local ecological organization's meeting where there will also be a dinner or a party where everyone brings something (a pot luck supper in American English)) have long been associated with the creation of strong and effective bonds. People's needs "to act on what they believe" and "to be with others" is the powerful way to bring people together.
by gradinski chai on Thu Apr 13th, 2006 at 02:28:49 AM EST
[ Parent ]
You know I could not agree with any of you.
If you only participate online and do not socialize we are doomed.

So ET has to first grow enough so that we can meet once ina year if we can. Then it should grow enough s that some cities can have gatherings....and so on...

It is difficult to bring people online...it is so easy to invite people to a party.

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Thu Apr 13th, 2006 at 05:17:52 AM EST
[ Parent ]
I could not agree MORE!!! of course... jesus

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Thu Apr 13th, 2006 at 05:19:49 AM EST
[ Parent ]
Thanks for that correction, you had me thrown there! Arguing first you can't agree and then repeating everything I agree with!!

But I was thinking bigger than what you sketch out - not just related to the ET PR team, although it sure is something for in the future.

Discussion groups and meet-ups appeal to only so many. Let's organize LAN-parties and bring in Alex of Toulouse's rants on the DADVSI law. Support Colman in organising an Irish week of Politics on Horse Back: 6 days through Ireland country-side with discussions in the evening and horse-trekking during the day. Infiltrate Greenpeace and start flyers on the ETOR thinkthank capacity.

The largest stumble is always, always that it's easier not to do a party, since it gives such a mess and you never know if anyone shows up and your ego gets crushed.

by Nomad on Thu Apr 13th, 2006 at 05:46:11 AM EST
[ Parent ]
Do you think we have the critical mass?

Maybe some simple advertisment. Some flyers?

and, the comment about "not" doing a party is one of the best lines I have ever read.

A leaure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Thu Apr 13th, 2006 at 06:25:46 AM EST
[ Parent ]
Right now, ET has too little mass. Eg., as long as you are our most dear ET contributor from the greatest city in Europe - since you're the only one (as far as I know) - we're not there yet. DailyKos would be up to that potential, I feel.

Flyers is one, but I think the Letters to Editors approach and making contacts with similar progressive blogs should also be pursued further. And last but not least: word of mouth. Spread the word... It's time to lose the anonymity if the principles behind ET is something we stand for.

by Nomad on Thu Apr 13th, 2006 at 06:37:21 AM EST
[ Parent ]
The more I entertain the idea of organising a week-long horse-trek through Ireland, the more I want to join in myself...

For marketing purposes, I'd call it: Ponies and Politics.

Hubba hubba.

by Nomad on Thu Apr 13th, 2006 at 06:40:13 AM EST
[ Parent ]
Ponies and Politics and Piss-ups?
by Colman (colman at eurotrib.com) on Thu Apr 13th, 2006 at 07:24:26 AM EST
[ Parent ]
So there MUST BE 2 proposals completely different. One with our own universe, one with them. Some people here argue that it is better not to mix, other that one is better than the other. My take is that both are necessary and that mixing/ not mixing is not as important as the famous "you know where they are coming from".

Heh. I guess we just entered Colman's Universe... Let's not use that one for the PR Universe...

by Nomad on Thu Apr 13th, 2006 at 08:59:41 AM EST
[ Parent ]
I wish I had more time to read good books.

-- Fighting my own apathy..
by Naneva (mnaneva at gmail dot com) on Wed Apr 12th, 2006 at 05:57:12 PM EST
jumping in very briefly:  it's not as if there were no such thing as a stupid book, or "junk lit."  the book form is not inherently wedded to good sense or "improving" content.

OTOH there is something qualitatively different about television.  we burn fewer calories per hour watching tv than reading a book.  it has a sedative effect, not sure why.  maybe it takes us back to the flickering firelight of the kin-group encampment.  maybe the relaxed, semisedated brain is less critical?

my feeling is that television works excellently for two things:  the ubiquitisation of theatre, and instructional video.  there are techniques and mechanisms that can be explained in a few minutes of video that would have taken dense pages of text and reams of unsatisfactory illustrations to convey in print media.  but... for the conveyance of ideas, it falls somewhat short except as a recording medium for lecturers/presenters of sterling ability.

tv's strength -- the ubiquitisation of theatre -- gets us back into its weakness, the presentation of image and surface appearance.  when we read a book or even a blog entry we tend not to know or care what the author looks like;  we are, in the realm of print, briefly divorced from some of our most primal bigotries, the bigotry of the eye.  we don't dismiss the author's words just because s/he is fat or Black or pale, old or young, short or tall, female or male or swishy or butchy, well dressed or ill dressed, blind or sighted or walking with a cane, a chain smoker or a vegan.  TV, presenting us with image and sound (far more primal inputs than the later development of abstract words on a page) tends I think to play to our bigotry of the eye, and thus the slide into "packaging" (prettiness of spokesbots and pols and anchors) which has reached a peak of intensity in our time.

I can remember when politicians, news anchors and other talking heads were distinct from actors and actresses;  they did not need to be cute or telegenic.  the fact that we now expect public figures to be telegenic, and that on both Left and Right we resort to snide comments  in their physical appearance as a way of expressing our fedupness with their ideas or policies, says something to me about a regression in discourse that TV somehow encourages as a medium...

and this may connect somehow to the fad for "laddish" or (I would say) thuggish politicos... but OTOH this could just be some kind of cultural cyclic phenomenon;  it seems a trifle odd that we have Putin and Bush and Berlu all swaggering and posturing like upscale fratboys during the same decade(s) -- all showing the kind of "tinpot" qualities which we in the West would like to associate with "those other lesser countries."

The difference between theory and practise in practise ...

by DeAnander (de_at_daclarke_dot_org) on Wed Apr 12th, 2006 at 07:28:09 PM EST
OTOH there is something qualitatively different about television.  we burn fewer calories per hour watching tv than reading a book.  it has a sedative effect, not sure why.  maybe it takes us back to the flickering firelight of the kin-group encampment.  maybe the relaxed, semisedated brain is less critical?

I'm surprised if you didn't know this story. This comment triggered me to scan the web on the story I read long ago: about research how television affects our brainwaves, reducing them near instantaneous into a more trance-like state. Unfortunately, Google Scholar does not turn up immediate links to this specific research. I do find lots of less scientific orientated sites, which does tell the message well enough:


Psychophysiologist Thomas Mulholland found that after just 30 seconds of watching television the brain begins to produce alpha waves, which indicates torpid (almost comatose) rates of activity. Alpha brain waves are associated with unfocused, overly receptive states of consciousness. A high frequency alpha waves does not occur normally when the eyes are open. In fact, Mulholland's research implies that watching television is neurologically analogous to staring at a blank wall.

I should note that the goal of hypnotists is to induce slow brain wave states. Alpha waves are present during the "light hypnotic" state used by hypno-therapists for suggestion therapy.

From: http://100777.com/node/168?PHPSESSID=5409ba7c199a0abf8401d7f914e7cc9e

The piece then goes on to make a case how commercials were then adapted to evilly plant unconscious messages into our brain, and such. But Thomas Mulholland's work is still out there. It would be worthwhile to look for his original article.

As I told to Sven when we met in Amsterdam, Dutch artist Ad Visser has made 2 CDs "Brainsessions" exactly for the purpose to bring the brain into alpha-state by sounds specifically producing 7-8 Hz. It's a pleasant experience: alpha-state is practically a self-imposed trance. (It was advised not to play the CDs while driving.)

How sounds and tv have a similar effect on the brain I find utterly mystifying.

by Nomad on Wed Apr 12th, 2006 at 08:25:23 PM EST
[ Parent ]
that's kind of frightening.

I played around a couple of times with those strange "light/sound machines" that claim to put your brain into various states.  they were interesting, but not (for me) compelling.  the most interesting program I tried was one in which the stereo audio track was of a calm female voice reading a different familiar fairy tale on each (isolate) track.  through headphones, with the light effects going, this really did make my brain feel very strange.

I do think there is a difference between experiencing "a movie on TV" and "just watching whatever is on."  in one case the TV is background noise, in the other it is "a performance" with a beginning and an end... i.e. a limited call on our whole attention rather than an endless burbling at the edge of our attention...

The difference between theory and practise in practise ...

by DeAnander (de_at_daclarke_dot_org) on Fri Apr 14th, 2006 at 01:27:13 AM EST
[ Parent ]
In South Africa I met a man who had worked for the military to develop 3-D headphones. Because people working in a tank all have specific tasks, but they have to be aware of what's going on with the others. If people simultaneously talk, the receiver will hear the voices, but because of the scramble has difficulties to understand what voice belongs to who - what doesn't help to quickly interpret the information. The team he worked with found the brain is capable of placing voices in a 3-D frame, and they tried to tweak that: in the end they managed to have one voice from the left, one voice from the right and one voice ahead of the listener. This way, voices were assigned to virtual positions and the brain was capable to process information much quicker, even when voices were speaking at the same time.

The big problem was to simulate a voice coming from the back of the listener, that remained problematic.

Now, I was reminded of this story because your own trance machine: what happens to the brain if you've an identical voice coming from different "virtual" positions and handing the brain different information? I can see why the brain would get confused, but fascinating nonethelss.

by Nomad on Fri Apr 14th, 2006 at 06:32:30 AM EST
[ Parent ]
I saw something recently that made the point that when George Galloway appeared on Celebrity Big Brother in the UK, the line between politics and entertainment finally disappeared.

I don't think television makes people stupid. I think it's much more dangerous than that. What TV does is alienate the entire world, while making it appear as if what happens behind the screen is more real than reality. So reality becomes just another five minute slot in the schedule. TV life is lived with inverted commas around it, and genuine reality never gets a look in - at least not unless it's first mediated electronically.

Which is why when something like 9/11 happens, everyone says 'It was just like a movie...' The reality wasn't like a movie at all. It was far too many very real people being killed during a horror-filled morning and afternoon.

You won't find that reality in a TV. You'll just find pictures of it. You also won't find global warming happening in your TV. You may see pictures of melting ice sheets, but instead of an appeal for action they'll be followed by a half hour comedy show. (Confused by the random stream of associations and the absence of cues that define priority? You will be...)

The problem is that TV and all mass media (including blogs, to some extent) are very good at hiding the sleight of mind that makes this self-deception possible. So we believe, fervently and earnestly, that our mind space is our own, and not a mediated creation.

This illusion is so very easy to exploit, it turns consumers into easy meat. While TV reframes reality as unreal 'entertainment', it also reframes itself as the voice of authority that says 'I am important - look at me, and remember what I have to say.'

An interesting exercise is to watch the news with the sound off. Look at the furrowed brow of earnest intensity on the face of the news reader. That's what TV is. Even when the news is nonsensical or irrelvant or just plain wrong - that's still what TV looks like.

Changing the content will change the impact up to a point. But it's the virtualisation and alienation of real experience and the encouragement of passive consumtion that's the underlying problem. That's not going to change until people start making their own content, and their own lives, on their own terms and not as imitations. (Hence blogs, which are a good step in that direction.) Or possibly until reality intrudes to the extent that the windows shatter and the floodwaters come in, and what's happening out there can't be ignored any more.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Apr 12th, 2006 at 08:27:28 PM EST
[ Parent ]
Right on Cue:  how Berlu uses TV
For Berlusconism's strong point is not so much in the direct propaganda of right-wing values - God, family, homeland - as in the perfect implementation of audience-conditioning mechanisms. The conservative ideological imprint that characterizes RAI's present fictions, centered on the saints, the carabinieri, heroes, the family and the rereading of fascism through a more "human" angle is more the expression of other constituents of the government: the Northern League, the Alleanza Nazionale, the fundamentalist Catholicism of the remnants of the former Christian-Democrats. [RAI is the Italian state television station.]

In any case, the rhetoric, propaganda and censorship came after the electoral victory. The phenomenon to study is consequently Berlusconism as a plebiscitary political outcome of a televisual logic based on one-track thinking. Even today, the Mediaset [Berlusconi family-controlled] channels are overall more modern, more secular and more in conformity with public tastes than RAI. Their matrix is not Berlusconian rhetoric, but the deep, the true audience.

    We know that television does not function like other media that have to differentiate themselves, to exalt their differences to sell. Commercial television must level, must promote equality - not of rights, but of behavior and consumption. After the introduction of commercial channels, television transformed itself into a mechanism for the production of desires. And those are desires for material consumption, since advertising is geared to that. But the mechanism instigated by the reading of the audience has quickly taken on wider and more worrying aspects, to the point of subjecting politics itself to its logic.

[boldface mine -- lots more, worth a read]

The difference between theory and practise in practise ...
by DeAnander (de_at_daclarke_dot_org) on Wed Apr 12th, 2006 at 07:54:02 PM EST
You should read Technopoly by the same author.

And I should re-read this book before I comment.

As I recall, the big problem with Postman (and it can perhaps be seen here in comments about the "special" nature of TV as a medium) is that it puts equivalence between books and TV, when (for example) a better equivalent from my Grandfather's time might be sitting in the rocking chair, staring at the fire with a little nip of whisky and his pipe...

(My grandfather read a lot at times, but then, so do I.)

(Funnily enough, the anecdotal evidence for the brainwave state is really strong. My father, who grew up in a land without TV will fall asleep if he is at all tired and the TV is on. It clearly goes straight in and switches the brain off.)

by Metatone (metatone [a|t] gmail (dot) com) on Thu Apr 13th, 2006 at 02:55:30 AM EST
Since I've been low on TV since I was 18 or so, the odd exposure I get to broadcast TV - as opposed to DVDs I choose to watch (which is a very different experience, even when they're DVDs of TV shows!) - puts me into a borderline trance state, especially if I'm sitting in the mother-in-law's while she explains the latest episode of her office politics to Sam. It's the blikenlights that do it.
by Colman (colman at eurotrib.com) on Thu Apr 13th, 2006 at 07:29:51 AM EST
[ Parent ]
Come to think of it, there's a distinct difference in experience between sitting down to watch something on TV and just watching whatever's on.
by Colman (colman at eurotrib.com) on Thu Apr 13th, 2006 at 07:33:10 AM EST
[ Parent ]
oh no, you've been flashy-thinged!

The difference between theory and practise in practise ...
by DeAnander (de_at_daclarke_dot_org) on Fri Apr 14th, 2006 at 01:23:59 AM EST
[ Parent ]
yes, I completely agree with you. Postman is a little bit too extreme in his conclusions about television.

But it is understandable, having in mind that he was brought up in a print-based culture (when TV was not so popular as today and was seen by some as a threat).

"Our life is shaped by our mind; we become what we think." - BUDDHA

by JulyMorning (july_jdb(at)yahoo(dot)com) on Thu Apr 13th, 2006 at 09:21:31 AM EST
[ Parent ]
i wish i had more time to watch good tv!

and read more books, and watch good movies, and great blogs like this one!

so i'm all primed for the leisure revolution...

perhaps instead of 'time is money', it should be :'money is time'!

"That millions of people share the same form of mental pathology does not make those people sane." Eric Fromm

by melo (melometa4(at)gmail.com) on Thu Apr 13th, 2006 at 06:12:05 AM EST
Next time you're in the children's book section of the book store or library, try to track down a copy of The Wretched Stone by Chris van Allsburg.

This teacher's guide explains a little of why, but it's much more fun to read the book itself.

by the stormy present (stormypresent aaaaaaat gmail etc) on Fri Apr 14th, 2006 at 08:01:26 PM EST
One statistic that illustrates that is that last year according to this new study Americans watched on average four hours and 39 minutes of television per day-and that's up four minutes from the previous year,even with the increased use of the Internet. And the vast majority of Internet users are watching television while they're using the Internet. I have a television network. I've spent a lot of time looking into these things. And the characteristic of television that is so different from the printing press that was the medium dominating America's birth is that television is one-way. The individual has no way to get into the conversation. My point is that television may not be dominant in 2008, but I wouldn't bet on that. I think that it is still the most powerful medium, and the reason is it's quasi-hypnotic. One of the most valuable things in the television business if you're a content creator is to have a good lead-in show before you. Why?

    People don't get up.

    Not only do they not get up - a significant percentage are incapable of moving a thumb muscle to hit the remote because there's a quasi-trance that sets in. I don't want to overdramatize it, but the fact is that people just sit there entranced - and that's why most of the money in politics goes to television.

Who is being interviewed?  don't cheat now, guess before clicking...

The difference between theory and practise in practise ...

by DeAnander (de_at_daclarke_dot_org) on Tue May 2nd, 2006 at 07:12:08 PM EST


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