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by DeAnander
I continue to contest the imho overly simplistic assertion that per capita consumption is a reliable indicator of Freedom and Happiness (TM). I'm gonna put this strongly and provocatively: so long as we hew to this myth authored by marketeers and loan sharks, we are doomed as a civilisation and maybe as a species (not to mention all the innocent species we are taking with us).
[...] there is a madness at the heart of this economic model with its terrible environmental costs. It's best illustrated by a graph used by the US psychologist Tim Kasser at a Whitehall seminar last week. One line, representing personal income, has soared over the past 40 years; the other line marks those who describe themselves as "very happy", and has remained the same. The gap between the two yawns ever wider. All this consumption is not necessary to our happiness.
The brilliance of this economic system built on insecurity is that it is self-reinforcing. The more insecure you are, the more materialistic; the more materialistic, the more insecure. As Kasser has shown, materialistic values (which are on the increase among teenagers on both sides of the Atlantic) make you more anxious, more vulnerable to depression and less cooperative. Studies show that people know what the real sources of lasting human fulfilment are - good relationships, self-acceptance, community feeling - but they face a formidable alliance of political and economic interests that have a vested interest in distracting them from that insight to ensure they work longer hours and spend more money. I notice the sturdy recurrence of the "back to living in caves" meme which has been discussed earlier:
[...] the alternative of lower consumption is something no politician is prepared to consider. In one policy discussion on the subject, Treasury officials responded with contempt, and referred to it as tantamount to "going back to living in caves". We have a political system built on economic growth as measured by gross domestic product, and that is driven by ever-rising consumer spending. Economic growth is needed to service public debt and pay for the welfare state. Ironic that the welfare state is so inadequate that people are still exposed to a level of insecurity that fuels manic spending.
Is it enough to have halved family meat consumption, have foregone flights for several sun-starved years and arranged a life in which habits of cycling to work and walking to school are routine? No, it's just scratching at the surface. If the developed world is to implement the 80% cuts in carbon emissions the UN demands as part of the talks beginning in Bali today, the lives of our children will have to be dramatically different from everything we are currently bringing them up to expect. Obviously I quote this article because it's what I have been saying for 20 years and it is nice to see what once were "crazy ideas" appear in the good ol' Guardian -- though for most readers in the way-off-the-right-side-of-the-dial US and other hyperconsumerist nations, of course, the G is by definition a risible collection of crazy ideas from dead-ender leftists pathetically defying the overwhelming, triumphant commonsense and success of freemarket capitalism. Still. Someone had to say it. I quoted almost the whole goldurned article, but here is the full text in the right order anyway... |
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LQD: Shopping vs Happiness | 54 comments (54 topical, 0 editorial, 0 hidden)
LQD: Shopping vs Happiness | 54 comments (54 topical, 0 editorial, 0 hidden)
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