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by afew
Bringing together what I wrote about Nicolas Sarkozy's control of the media (11 in a row for Sarko) and yesterday's piece about the grass-and-netroots campaign run by Ségolène Royal (Royal and the Roots), along with comment in the threads, this morning Libération publishes a poll by LH2 that hits a spot we're concerned about: public perception of the two campaigns. The results highlight the (in my opinion, at least) dangerous position Royal is now in.
At first sight, one could scream that, obviously, since public opinion today is made by the MSM, and the MSM have not covered Royal's roots campaign, while Sarkozy's classic media-based campaign has been given added visibility by his influential position (both in government and as a friend of media moguls), it's not freaking surprising people are uncertain about her campaign: they haven't seen it happening. So aaarggh scream yell gah kick spit. Then notice that the "Royal method" doesn't seem hugely convincing to Socialist sympathisers -- those whom one would expect to know more than the MSM is saying about the "participative democracy" debates and the Internet campaign.
Libé goes on to list points it says (from the evidence of the poll) the underprivileged want to see handled by Royal -- in a "concrete" fashion, meaning detailed promises she will keep. Unemployment, purchasing power, retirement pensions, social justice, are in the lead. We're on traditional ground for the left, that the left's electorate feels have not been taken seriously in the past. The problem is that anyone can come hunting on these grounds, and does.
Essentially, Libé is piling on the pressure for SR to turn up the volume on the left-wing speaker of the stereo. No doubt the subjects coming up through the debates in meetings and on the Web, combined with the need to unite the Socialist Party and the traditional left electorate behind her, will mean that, on Sunday, Libé's wishes will be fulfilled. But a broader question remains, one that was put in the comment threads here: the roots campaign is just great, but what happens if the MSM are against you? What hope of victory is there? Royal's campaign to date seems (to me at least) to have been lacking in the kind of standard media organisation campaigns usually have, while she probably (again, imo) would need double in present circumstances. That now puts her pretty much up against the wall: a huge amount hinges on Sunday's meeting. Unfortunately, the media will be more responsible for determining perception of the results of that meeting, than she herself will be. What would you do? How can we alter very broad perceptions that, in our societies, are created and managed by the punditry and the foot-soldier journalists through mass outlets, especially TV?
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Roots versus MSM, synthesis? | 94 comments (94 topical, 0 editorial, 0 hidden)
Roots versus MSM, synthesis? | 94 comments (94 topical, 0 editorial, 0 hidden)
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