As we scramble around trying to get messaging out, much of the effort would seem to be pointless and wasted effort ... but there are so many different efforts that some of them work, and those are the ones that are propagated. And as in many cases of early innovation, we have to make many efforts, all of which have a low chance of succeeding, in order to actually have a strong chance that some of them shall succeed.

And, no, its not enough to provide "oxygen" for a bonfire ... not at this point in time. But its enough to keep the fire burning, which is something that would not have been technologically feasible just four short years ago.

And the tools and the political environment have come together in a particular "pre-change" moment ... because, in part, a growing number of people are realizing that the Climate Crisis is really, truly serious.

As we look at the magnitude of the gap between the politically possible and the urgently needed ...

... then it is clear that any vote that does not change the boundaries of the politically possibly is a wasted vote. It is, of course, up to each of us to decide for ourself what vote can have that impact ... and while I would strongly argue on the issue, I don't think this is the place to do so.

Still, how can we doze through another marketing exercise posing as a political campaign?

How can we sleep ... when our beds are burning?