Science and Happiness : Policy implications

by geezer in Paris
Mon Mar 31st, 2008 at 01:09:36 PM EST

Richard Layard is a director at the Center for Economic Performance, London School of Economics.
However, please don't hold that against him-- he's really a unique treasure for us lowly creatures, species Economicus Ignoramus--- a superb economic thinker who is also intelligible. He gave a series of lectures that was useful to me, and I'd like to talk with those whose opinions I respect about these lectures.

But first, I gotta get you folks to read them.

Here's a teaser.


In the eighteenth century Bentham and others proposed that the object of public policy should be to maximise the sum of happiness in society. So economics evolved as the study of utility or happiness, which was assumed to be in principle measurable and comparable across people. It was also assumed that the marginal utility of income was higher for poor people than for rich people, so that income ought to be redistributed unless the efficiency cost was too high.

All these assumptions were challenged by Lionel Robbins in his famous book on the Nature and Significance of Economic Science published in 1932. Robbins argued correctly that, if you wanted to predict a person's behaviour, you need only assume he has a stable set of preferences. His level of happiness need not be measurable nor need it be compared with other people. Moreover economics was, as Robbins put it, about "the relationship between given ends and scarce means", and how the "ends" or preferences came to be formed was outside its scope.
So this was to be the agenda of positive economics, and it has remained so to this day. But what are we to say about public policy? Robbins himself was not averse to public debate but he did not believe that optimal public policy could be analysed within a formal economic framework. However his followers in the remarkable economics department which he created here were more bold. Hicks and Kaldor proposed as a measure of national welfare something close to the GDP adjusted for leisure and pollution. Though some economists (including some here) have objected to this, the majority of economists work with it quite happily.

In the interest of brevity, (I assume), Layard avoids discussing the fact that the industrial revolution and budding consumer culture was a steamy stew from which Hicks and Kaldor, and many others with less taste for science and more for favor, could and did pluck tasty bits to assemble into a palatable meal for the wealthy patrons of "Homo Economicus"-

But in fact the GDP is a hopeless measure of welfare.

For since the War that measure has shot up by leaps and bounds, while the happiness of the population has stagnated. To understand how the economy actually affects our well-being, we have to use psychology as well as economics. Fortunately psychology is now moving rapidly in the right direction and I hope economics will follow.
Interestingly, psychology like economics went through its behaviourist phase, but a little earlier. In the nineteenth century psychologists were allowed to talk about feelings. But then along came Pavlov, followed by Skinner, who argued that we can never know other people's feelings and that all we can therefore do is to study their behaviour. At that time behaviour was largely attributed to conditioning. You may know the story of how Skinner's students decided to test his theory. When he was lecturing, Skinner used to walk up and down the platform, and the students agreed that, whenever he went to the left part of the platform, they would look down and frown, and when he went to the right end they would look up and smile. After a short time they had him falling off the right of the platform.
So behaviourism was the intellectual climate of the 1930s and it is not surprising that economics absorbed that credo. But in the last 20 years psychologists have returned in strength to the study of feelings - measuring them, comparing them across people, and explaining them.  And many anthropologists have also concluded that there are important universals in human nature, without which it would be impossible for us to understand each other.
So people concerned with policy can now revert to the task of maximising the sum of human well-being, based on a steadily improving social science. In these lectures I want to develop a picture of this project and some initial conclusions.
What I shall do is this.

In the first lecture I shall discuss the nature and measurement of
happiness and provide compelling evidence that, despite economic growth, happiness in the West has not grown in the last 50 years.

In the second lecture I shall ask why happiness has not increased, despite huge increases in living standards, and draw some startling conclusions about the efficient level of taxation.

And in the third lecture I shall discuss what other policies really would produce a better quality of life.

I shall end with a rousing defence of the utilitarian philosophy, which motivates this whole endeavour.

lecture one, in which "happiness" is freeze-dried, dissected, and hopefully illuminated;

lecture two, wherein controversial topics-yea verily, heretical- are tenderly brought fourth

lecture three, containing the germs of a policy rationale that at least includes "quality of life".

These lectures are a short read- Layard has the gift of saying a lot in few words- and I will not be able to improve them in that respect. If I dribble out bits to be chewed on, out of context, the whole thing becomes pointless, --so I won't.
I will, however, offer these immortal words, written by a man who might have changed the world:


Creek Prophecy

Only after the last tree has been cut down
Only after the last river has been poisoned
Only after the last fish has been caught
Only then will you find money cannot be eaten

Speech by Robert Kennedy, 18 March 1968, University of Kansas.
"We will never find a purpose for our nation nor for our personal satisfaction in the mere search for economic well-being, in endlessly amassing terrestrial goods.
We cannot measure the national spirit on the basis of the Dow-Jones, nor can we measure the achievements of our country on the basis of the gross domestic product (GDP)
Our gross national product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage.
It counts special locks for our doors and the jails for those who break them. It counts napalm and the cost of a nuclear warhead, and armored cars for police who fight riots in our streets. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children.
Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials.
It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile. And it tells us everything about America except why we are proud that we are Americans.
It measures everything, in short, except that which makes life worthwhile.

Posted by Beppe Grillo at 10:31 PM in Economics

It's all about---this. If ET has a purpose, it's to illuminate this relationship,--to deconstruct, as Jerome does so well, the silly notion that GDP is the heart happiness, that growth has to do with prosperity.

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Not bad, though his attitudes to work seem polluted by the work ethic thingy that's so popular. I need to reread what he says about advertising.
by Colman (colman at eurotrib.com) on Mon Mar 31st, 2008 at 01:37:16 PM EST
Yeah- saw that too. Superficial. The hard part is even getting the discussion started, since the corporate SPCA attacks anyone for Sacred Cow abuse who touches it..
Perhaps he avoided several land mines in the interest of promoting that task.

Tecnopolitical opened this door- after Sven busted the lock off, in his "Quality of life" diary. "Buying Happiness" has several links to more rigorous pieces that deal with the subject, but they are sub-only, by and large. Layard cuts the crap away and makes the subject a lot more readable. Not definitive.

I think most of us here would agree that market capitalism-dominated globalization, along with the profit model that hinges on growth by externalizing hidden costs, are based on resource pillage, and appeared to work in a world that is forever gone. Layard and Technopolitical's references point out that it never really did work- if by working you mean enabling (not generating) happiness. Advertising was (and remains)the prime vehicle that seemed to prove that it was (and remains) the only zero-sum game in town. Advertising's ability to promote this nonsense notion depends on an ahistorical educational base.

For many centuries, it was the "Commons" that kept us alive.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 04:00:30 AM EST
[ Parent ]
I'm convinced that some sort of control needs to (re?)placed on advertising, but I don't know how or what. Regulating toxic advertising without undue restraint on speech or expression is complicated.
by Colman (colman at eurotrib.com) on Tue Apr 1st, 2008 at 05:19:36 AM EST
[ Parent ]
Yes. Tough nut.
I've dreamed on this for decades- the closest I've been able to come is a "Truth in Advertising" concept- there are a dozen ways this might be done, but they all quickly morph, in the commercial mind, into outraged howling about freedom of speech--as if freedom to lie was the same thing. It should be possible to require factual accuracy in many hard product adverts, perhaps in the form of documentation that the viewer can request, with penalties for distortion or outright bullshit. Perhaps design an obligatory disclaimer for those paid spots that are not- so easily distinguishable as opinion or ideology,---yes, thin. But this is at the heart of the problem, I agree.

Got good ideas?

If you read the lectures, crime relates strongly to mobility, mobility to loss of trust. Ideas, norms can be too mobile also- too conveniently discarded--when inconvenient. I suggest that the loss of faith in human integrity is powerfully related to advertising.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 07:21:03 AM EST
[ Parent ]
And advertising also represents a kind of mental 'mobility' that takes you out of your local culture. No coincidence I think that local papers overwhelmingly concentrate on information advertising: ie this is the name of the product or service, this is what it does and this is what it costs.

However, TV advertising in large markets is carefully researched and tested and is thus customised for the particular audience. The existence of that audience is not the fault of a particular ad. It is the cumulative effect over a number of years in which envelope-pushing is tried, outdone and finally becomes 'normal' through prolonged exposure. But it is never ads alone that change a culture, they reflect other changes in society.

Take the development of the female 'bathing costume' over 100 years, from all-over cover to bikini (after the atoll), to topless to thong and beyond. Is this fashionistas pushing the envelope, or have there been deep changes in attitudes to sexuality within the whole network culture?

Whilst I gave up making TV ads around 20 years ago, (mostly because I found I was wasting life time on such futilities as spending a whole afternoon arguing about the colour of an unimportant dress), I think that there is no simple cause and effect with advertising. It is both a symptom and a precursor.

You can't be me, I'm taken

by Sven Triloqvist on Tue Apr 1st, 2008 at 08:00:59 AM EST
[ Parent ]
The problem is, fundamentally, manipulation of the affective system rather than the cognitive, so I don't think truth-in-advertising would help all that much - who really believes ads cognitively anyway?

I have no good ideas here: how do you outlaw ads that subtly  suggest you're a bad parent for not buying a "safer" car?

by Colman (colman at eurotrib.com) on Tue Apr 1st, 2008 at 08:02:59 AM EST
[ Parent ]
Science and happiness are for chumps.  He who dies with the most stuff wins.  Go back to France....

Where's your motherf*%&ing flag pin?
by Drew J Jones (blahblahblah@blahblahblah.com) on Mon Mar 31st, 2008 at 01:39:29 PM EST
No, you missed the point. Material goods and comfort mean nothing. Therefore, it's ok to let the third world starve.
by asdf on Tue Apr 1st, 2008 at 12:20:59 AM EST
[ Parent ]
Ah, --but I never left.

In a decision landscape littered with mistakes, THAT was a good call.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 04:02:19 AM EST
[ Parent ]
Terrible, 3AM title. Hope this one's better.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.
by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 05:14:23 AM EST
I've been reading Layard's lectures with great interest. The main policy points listed in lecture 3 seem to me to be eminently sensible.

  1. Self-defeating work should be discouraged by suitable taxation.

  2. Producers matter as much as consumers. They should be incentivated more by professional norms and not by ever more financial incentives.

  3. We should not promote the search for status, and we should limit dysfunctional advertising.

  4. Income should be redistributed towards where it makes most difference.

  5. Secure work should be promoted by welfare-to-work and reasonable employment protection. Secure pensions may require a state earnings-related scheme.

  6. Security at home and in the community will be reduced if there is too much geographical mobility.

  7. Mental health should receive much higher priority.

  8. We should actively promote participatory democracy.


You can't be me, I'm taken
by Sven Triloqvist on Tue Apr 1st, 2008 at 05:47:11 AM EST
[ Parent ]
Layard's a find, I say!

Here's another find, which also relates to your diary on "Quality of life":

A stone's throw from Jerome's office is the Grand  Arche de la Fraternity. Beautiful building, which has in the top several floors a tableau, a discussion on great issues of concern to Europe. It is changed, renewed every few years-
The first one I saw was on exclusion.

Exclusion from clean water
Exclusion from health care.
from education
from culture
from political freedom
--and on, and on.
It was an incredible display, with the finest maps in my experience outside government--maps of power distribution, water systems, rail transport, rainfall, evenness of income distribution,-- An information junky like me was simply in heaven.

In truth, it was about quality of life.

Approached not from an idealized list of desirable elements, but from a mapmaker's perspective of the best things already invented by the human race, and just who got their share of them -and who didn't.

Maps of mental illness, economic poverty, crime, capital punishment- all in the same graphical scale.
The astounding thing was that if you sort of mentally superimposed the maps properly, they told the same story that Layard tells, in his lectures. And more.

There have been many other tableaus there- dialogs, really- such as "The Talents and Consciences of Europe"-- A collection of Europe's great human assets.
They did a book by the same name with the best black and white portraiture I've yet seen in it.
Their choice of people was interesting.  

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 07:50:36 AM EST
[ Parent ]
Here's a link to the photographs by Jayde Putterman:

The Talents and Consciences of Europe

Coleman, Wales- the man's a master of lighting.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 08:08:44 AM EST
[ Parent ]
A master of dignity too judging by his portraits and biographical commentaries...

You can't be me, I'm taken
by Sven Triloqvist on Tue Apr 1st, 2008 at 08:20:13 AM EST
[ Parent ]
I'm catching up, thanks for that link. The photos are great and interesting commentary with them too.  What a great project.

Ad astra per aspera
by In Wales (inwales aaat eurotrib.com) on Fri Apr 4th, 2008 at 09:31:24 AM EST
[ Parent ]
I'm happy you brought up this quality of life subject again, and I hope we will keep worrying it. My earlier diary brought out many good comments, but unfortunately got sidetracked into other issues - although still related to happiness ;-)

The other aspect of happiness that we've also been round the ET houses with earlier is 'Dignity'. Hard to define beyond "the state of being worthy of honor or respect", but a state that it essential IMO for happiness. It is a state that has nothing to do with celebrity, and nothing to do with money or ownership, though having these does not preclude conicident individual dignity.

You can't be me, I'm taken

by Sven Triloqvist on Tue Apr 1st, 2008 at 08:14:17 AM EST
[ Parent ]
Yes- the idea applies strongly to the disabled-- need to think on this.

I also hoped your diary on "quality of life" would go further-- seems a fundamental issue for anyone who would dare to prescribe or proscribe.
Ah, well.
 

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.

by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 10:01:52 AM EST
[ Parent ]
You may want to add a space around the : , it would look better in the diary list...

The concept that socialisation has to be linked to business relationships is a great victory for business relationships, not for socialisation...
by linca (antonin POINT lucas AROBASE gmail.com) on Tue Apr 1st, 2008 at 07:24:38 AM EST
[ Parent ]
Done.

Useful talking follows experience, the more experience the better. Talking that precedes experience is known as bullshit.
by geezer in Paris (risico at wanadoo(flypoop)fr) on Tue Apr 1st, 2008 at 07:51:18 AM EST
[ Parent ]


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