Wed Nov 4th, 2009 at 01:35:06 PM EST
Over the wekeend during a quiet moment, Sven suggested the following;-
Helen, why don't you just start that beer and beef website, attract a huge audience and get 40K a year from the ads and reviews ;-)
After he'd managed to reassure me it wasn't a complicated leg pulling maneuver he continued;-
I really believe that with the right kind of site, marketed smartly, you could create a large audience. I am not sure how big, but you'd be amazed what people are earning by blogging. All the skills required for this are right here in this room. All you need is an LLP and.... Bob's your uncle. Which, come think about it is one possible name for the site.
So I noted;-
But what sort of format ? after all there's 10s of 1000s of people on LiveJournal and most of those get one or two readers a fortnight. how do you make waves and attract readership.
I've always wanted to create a london website for ethnic shopping.
and good and interesting pubs of course. I'm much more picky that the CAMRA london guide. Plus there are a lot of pubs which have something worthwhile, like specialising in german or dutch booze. Or odd food catering for particular groups (two mongolian pubs in london, there must be some for most ethnic groups)
and he countered
I don't think diary is your writing format. You are best when reacting, if I may say so - which is what reviewers do. But you need an own branded website, not a timeshare in blogspace.
I am sure that there are plenty of beer or pub review sites online - you probably know them all. You need to find a niche within that, if its possible. There are probably 200 million Europeans drinking beer and 10 million of them might like to know more about beer or passionate about their beer. If you could get 50.000 of those, you have a market. It's not impossible, though I'd have to think how to market it.
But first off it has to be an area you are passionate about. And 'opinionated' about. The ethnic shopping idea is also worth exploring.
My suggestion is that you first ask ET for ideas - content, technical, marketing etc. Tell us what you'd like to do. Then see if something emerges from the brains trust.
So, lamenting this has nothing to do with Illya Kuryakin, I'll thow it open to the brains trust. I'll try to respond to all ideas and see where it goes.