I wanted to share something I came across a few days ago when I had to make a research paper on Marketing Failures (for my Marketing class). It is a really amazing example. For this purpose, I'll have to take you a little back into time. I don't think it is very popular especially among Europeans but you may have heard of it. It is about Chevy Nova expanding internationally and more precisely to Spanish speaking countries...and the great mistake General Motors did...

Thousands of homeless dogs are wandering around the streets of the biggest cities in most of the countries from Southeast Europe - Bulgaria, Romania, Macedonia, and others. People are afraid of them and consider them to be a threat, especially for the kids. The results of a survey conveyed on the territory of Bulgaria, concerning the significance of the problem of homeless dogs, show that 48% of the respondents agree it is a big problem, another 26.5% find it a small problem. Only 22.3% think it is not a problem at all.