Water - the stuff of life itself

"You're all wet."  "I should be so lucky." - Popular internet joke, 2027 A.D.

This is another installment in the New Environmentalism series, where we both look at global issues and suggest actions you can take for yourself to help address the problem.

Egarwaen and I (BTW, I'm now "Knoxville Progressive" at Booman Tribune, just to confuse things) encourage you to contact either of us by email if you'd like to be a contributor to this series (post a diary or host a discussion).

This week, by request, we're cross-posting at the European Tribune.  Readers of one site may want to visit the other site as well, to see the insights folks on the other side of "the big pond" have about this issue.

Lack of potable water - the stuff of life itself - is not just a looming crisis, it's already a reality for one person in six around the world.  

Following the disaster in London, the Ambulance Service has launched a national "In case of Emergency (ICE)" worldwide campaign.

The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency".

In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it. Please do.

Please will you also email this to all the people you know, it won't take too many 'forwards' before everybody will know about this. It really could save your life, or put a loved one's mind at rest.

For more than one contact name ICE1, ICE2, ICE3 etc.

It's a great idea, store it in your phone then pass on the message to your family and friends....

Of course, if you're local language isn't English, might this pose a problem?  Maybe you'd want to use the word "emergency" in your local language?

You may now resume your regular blogging activities :-)