by marco
Tue Jun 20th, 2006 at 10:04:01 PM EST
This New York Times article crescendos to the neoliberal, French-bashing note that EuroTrib loves to hate in the Anglo-Saxon media, but here are some McQuotes to chew on (and spit out, perhaps):
- McDonald's operating profit in France last year was second only to that of McDonald's in the United States.
- ... all the buns, meat and other ingredients are from France; virtually all the work force is French. ... the only ingredient that is not French, paradoxically, is the cheese on the cheeseburgers.
- ... the strength of the French and other European restaurants helped the parent company get through the rough patch. In several quarters last year McDonald's noted that the company got a boost from its European restaurants, its second-biggest market.
- France has opened to the world, and its companies have long adapted to global rules for selling their products.
- the average employee age was 22 to 23; today it is 26 to 27. Every year, McDonald's fills 40,000 jobs in France, yielding an 80 percent turnover rate. "It's an easy-access job," [president of McDonald's Europe, Denis Hennequin] said, "but for those who want careers, there are real career opportunities."
- He says the French took so quickly to McDonald's, despite their own sophisticated cuisine, because it was fast, convenient and affordable. And it was child-friendly, not a characteristic of the traditional French restaurant. "If you had kids and tried to go to a traditional restaurant," he said, "it was a nightmare, not a pleasant experience."
- The recent student protests, he says, made him recall the unrest that roiled France in May 1968, when he watched the demonstrations as a 10-year-old from the window of his parents' apartment. "What bothers me is that what they are doing today, in a sense, is protesting in favor of the establishment; they are scared of the future"...