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You know what they call a Quarter Pounder with Cheese in Paris?

by marco Tue Jun 20th, 2006 at 10:04:01 PM EST

This New York Times article crescendos to the neoliberal, French-bashing note that EuroTrib loves to hate in the Anglo-Saxon media, but here are some McQuotes to chew on (and spit out, perhaps):

  • McDonald's operating profit in France last year was second only to that of McDonald's in the United States.

  • ... all the buns, meat and other ingredients are from France; virtually all the work force is French.  ... the only ingredient that is not French, paradoxically, is the cheese on the cheeseburgers.

  • ... the strength of the French and other European restaurants helped the parent company get through the rough patch. In several quarters last year McDonald's noted that the company got a boost from its European restaurants, its second-biggest market.

  • France has opened to the world, and its companies have long adapted to global rules for selling their products.

  • the average employee age was 22 to 23; today it is 26 to 27. Every year, McDonald's fills 40,000 jobs in France, yielding an 80 percent turnover rate. "It's an easy-access job," [president of McDonald's Europe, Denis  Hennequin] said, "but for those who want careers, there are real career opportunities."

  • He says the French took so quickly to McDonald's, despite their own sophisticated cuisine, because it was fast, convenient and affordable. And it was child-friendly, not a characteristic of the traditional French restaurant. "If you had kids and tried to go to a traditional restaurant," he said, "it was a nightmare, not a pleasant experience."

  • The recent student protests, he says, made him recall the unrest that roiled France in May 1968, when he watched the demonstrations as a 10-year-old from the window of his parents' apartment. "What bothers me is that what they are doing today, in a sense, is protesting in favor of the establishment; they are scared of the future"...


Display:
virtually all the work force is French

Wait, so is the NYT now saying the French do work?  I'm confused.  Which is it?  ;)

Those who can make you believe absurdities can make you commit atrocities. -Voltaire

by p------- on Tue Jun 20th, 2006 at 10:55:33 PM EST
In true European Tribune fashion, I will propose to widen your horizons. Ok so the French apparently consume a lot of McDonald's ...

Well, France is the number one tourist destination in the world , has anyone ever considered that it is the 75 million people who visit France each year who tip McDonald's operating profit into 2nd place (behind the US)? I don't mean by this that the French haven't taken to McDonald's like hell themselves, but at such a level as to put them in 2nd place behind the US (in operating profit) makes me think that they're getting outside help.

example: what's easier than having a burger when you're visiting the Museum d'Histoire Naturelle in Paris? It's just across from the entrance gate ...

by Alex in Toulouse on Wed Jun 21st, 2006 at 03:24:44 AM EST
[ Parent ]
Ah, come on, you know you love Euro Disney! :)
by Number 6 on Wed Jun 21st, 2006 at 04:44:47 AM EST
[ Parent ]
Hey, I know when I've been tangoed.
by Alex in Toulouse on Wed Jun 21st, 2006 at 05:09:58 AM EST
[ Parent ]
Which reminds me of this comic sketch I saw not too long ago. This woman was imitating a French teenage girl (who's chewing gum):

"Yeah, you know, like, I'm going to protest, like, the American cultural hegemony, like you know, I'm going to go and, like, smash coca-cola cans with my Nike shoes"

by Alex in Toulouse on Wed Jun 21st, 2006 at 05:12:42 AM EST
[ Parent ]
If the girl had an American accent, you might not know that it was a sketch.

Be nice to America. Or we'll bring democracy to your country.
by Drew J Jones (pedobear@pennstatefootball.com) on Thu Jun 22nd, 2006 at 01:14:24 AM EST
[ Parent ]
..."might not [have known]...."

Be nice to America. Or we'll bring democracy to your country.
by Drew J Jones (pedobear@pennstatefootball.com) on Thu Jun 22nd, 2006 at 01:15:22 AM EST
[ Parent ]
I think he's saying they do work, but only if the work involves food. :)
by Number 6 on Wed Jun 21st, 2006 at 07:19:13 AM EST
[ Parent ]
The fact that you can get a beer at MacDonalds in Franhce helps, surely?

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Wed Jun 21st, 2006 at 05:02:46 AM EST
Yes, and it was possibly the most unpleasant food-oriented experience of my life.  How you Europeans eat Big Macs while drinking beer, I'll never know.

Be nice to America. Or we'll bring democracy to your country.
by Drew J Jones (pedobear@pennstatefootball.com) on Thu Jun 22nd, 2006 at 01:05:29 AM EST
[ Parent ]
If it's any solace, I don't.
by afew (afew(a in a circle)eurotrib_dot_com) on Thu Jun 22nd, 2006 at 09:23:41 AM EST
[ Parent ]
Well, I don't do either of those things ...

But can you get wine? Don't think you could last time I was in Paris (ten years ago).

(A favourite memory from the US: touring a wine making facility in the Heartland. Yes, I'm serious.
One of the wines were listed as "great with pizza and burgers." I say this without any attempt at condescension: these people skipped all the nonsense about "culture and tradition" and went for the bottom line - how does it taste?)

by Number 6 on Thu Jun 22nd, 2006 at 09:44:03 AM EST
[ Parent ]
  • McDo was, for a long time, the only really non-smoking restaurant in France. This is still a relevant argument today;

  • it was also the only place, for a long time, where you were sure to find clean and free toilets. This is no longer so relevant

  • unlike elsewhere, they have ahd to adjust to the fact that people in France eat at fixed hours - so you have a huge rush at 1pm and 7pm, and a lot fewer people the rest of the time.

  • in addition to beer, I think they pionnered the ideas of selling yoghourts, salads, and other similar stuff to adapt to local taste.


In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Wed Jun 21st, 2006 at 06:00:18 AM EST
 I heard somewhere that, in installing itself in France, McD's bullied and threatened and won a number of very advantageous tax exemptions and other  favorable treatment which others in the restaurant industry in France do not enjoy.  If true, that gives them a competitive advantage in their operating costs and can help translate into the ridiculously low prices charged for the crap they peddle.

Whether this sleight-of-marketplace-hand was effected in France or in Brussels, I'm not sure about but its the sort of thing which is the specialty of Euro Commission dealings.


 UNITED STATES GOES GLOBAL
The specialities of nowhere, By Rick Fantasia
Le Monde diplomatique
May, 2000


"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge
by proximity1 on Wed Jun 21st, 2006 at 09:22:47 AM EST
[ Parent ]
So is "Quick Burger" like the Burger King of France?  I seem to recall a pain au chocolat from there hit the spot after several bottles of wine had burned a hole in my stomache.

In my defense, it was a bunch of English boys we'd picked up who dragged us in there in the first place.

BTW, I actually toured the McDonalds factory in Russia!  It was surprisingly clean and even the dead cows struck my as being humanely & sanitarily dealt with. I thought the Moscow McDonalds' were also pretty delicious.  That's how much Russia will mess up your head...

And everyone shoud read "Fast Food Nation" if you have not.  Apparently McDonalds has higher standards for the quality of meat it will serve than our own public schools do.  Yikes.

Those who can make you believe absurdities can make you commit atrocities. -Voltaire

by p------- on Wed Jun 21st, 2006 at 08:31:19 AM EST
Quick is actually a Belgian chain. They have a big presence in France.

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Wed Jun 21st, 2006 at 08:58:37 AM EST
[ Parent ]
And I suppose it would be mean-spirited in me to point out that the food unit referenced in the title is actually a competitor's product. ;-)

The fact is that what we're experiencing right now is a top-down disaster. -Paul Krugman
by dvx (dvx.clt ät gmail dotcom) on Wed Jun 21st, 2006 at 08:32:48 AM EST
Well spotted!


Wiggum: [...] but, uh, do they have Krusty partially gelatinated non-dairy gum-based beverages?
Lou: Mm-hm. They call 'em, "shakes."
by Number 6 on Wed Jun 21st, 2006 at 10:05:37 AM EST
[ Parent ]
 I think you're mistaken there.

  The title of this diary is taken from the film, Pulp Fiction, as you point out.  But the dialogue from the scene in question runs this way:

Vincent asks, "You know what they call a Big Mac in Paris?" Jules has no idea, so Vincent tells him, "Royale with Cheese."

 cited from
Ric's Metropole Paris

 So the burger is a 'Big Mac', a Mickey D's product, not a Burger King thang.

"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge

by proximity1 on Wed Jun 21st, 2006 at 12:56:57 PM EST
[ Parent ]
I remembered it as Royale with cheese, and the Internet Movie Database confirms:
Vincent: And you know what they call a... a... a Quarter Pounder with Cheese in Paris?
Jules: They don't call it a Quarter Pounder with cheese?
Vincent: No man, they got the metric system. They wouldn't know what the fuck a Quarter Pounder is.
Jules: Then what do they call it?
Vincent: They call it a Royale with cheese.
Jules: A Royale with cheese. What do they call a Big Mac?
Vincent: Well, a Big Mac's a Big Mac, but they call it le Big-Mac.
Jules: Le Big-Mac. Ha ha ha ha. What do they call a Whopper?
Vincent: I dunno, I didn't go into Burger King.


A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Wed Jun 21st, 2006 at 01:00:41 PM EST
[ Parent ]
I mean Quarter Pounder not Royale.

This comes back later when Jules is about to kill Brett...

Jules: Royale with cheese. Do you know why they call it a Royale with cheese?
Brett: Because of the metric system?
Jules: Check out the big brain on Brett. You one smart motherfucker.
There is one thing that Tarantino does like few others, and that is write scripts.

A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Wed Jun 21st, 2006 at 01:03:23 PM EST
[ Parent ]

 And you got it right!  Thanks.

 Make mine a Quick-burger, please, with fries and one of those ice-creamy drink things.

"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge

by proximity1 on Wed Jun 21st, 2006 at 01:28:46 PM EST
[ Parent ]
It's worth checking out Royale with Cheese on UrbanDictionary.com.

See definition 3. This thread is all about putting people off food anyway, ain't it?

The link to In and Out fits neatly with burgers again (in a way I think, iirc, you'll remember.)

by afew (afew(a in a circle)eurotrib_dot_com) on Thu Jun 22nd, 2006 at 09:36:58 AM EST
[ Parent ]
There is a new book out "Globalony" which spends an entire chapter debunking the McDonald's is taking over France myth. One of his factoids is that there are more Italian and Chinese restaurants in France than McDonald's.

He claims that people like Thomas Friedman see the success of globalization (using McDonald's as a metaphor) because their eye catches the familiar American markers but overlooks the non-branded local ethnic restaurants.

He also claims that since McDonald's adapts to local preferences it is not really projecting a Pax Americana of cultural tastes, but is simply a transnational company operating in many markets.


Policies not Politics
---- Daily Landscape

by rdf (robert.feinman@gmail.com) on Wed Jun 21st, 2006 at 09:47:28 AM EST
Just like Eurodisney caters mainly to American tourists [friends of ours went to Francs and that's what they visited], isn't it possible that a big chunk of McDonald's business in France is made of American tourists? It's "safe" (familiar, comfortable) food.

A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Wed Jun 21st, 2006 at 09:52:21 AM EST
[ Parent ]
isn't it possible that a big chunk of McDonald's business in France is made of American tourists? It's "safe" (familiar, comfortable) food.

I doubt it considering the location of most of the ones I've seen.  It might be true of certain touristy areas, but that goes for the bistros as well.

by MarekNYC on Wed Jun 21st, 2006 at 02:22:02 PM EST
[ Parent ]
Gee, thanks a lot, another book I have to read this summer! :)

A favourite picture of mine is from a friend working for the EU in India. It shows a plaque at a McDonalds informing customers that "this restaurant does not serve any products containing beef."

by Number 6 on Wed Jun 21st, 2006 at 10:09:46 AM EST
[ Parent ]

  "...another book I have to read this summer! :)"

  Just curious-- what's your other planned reading going to be?

 

"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge

by proximity1 on Wed Jun 21st, 2006 at 10:17:44 AM EST
[ Parent ]
I was considering "The Naked Woman" and also re-reading "The Measure of Reality".

No King, Grisham or Clancy. Definitely no Brown.

Realistically it'll probably be a re-reading of some Brother Cadfael, and possibly a few Friends or Seinfeld transcripts.

by Number 6 on Mon Jun 26th, 2006 at 08:22:07 AM EST
[ Parent ]
    In this:

 "He claims that people like Thomas Friedman see the success of globalization (using McDonald's as a metaphor) because their eye catches the familiar American markers but overlooks the non-branded local ethnic restaurants."

  I think he's very astute.

  In this:

 "He also claims that since McDonald's adapts to local preferences it is not really projecting a Pax Americana of cultural tastes, but is simply a transnational company operating in many markets."

  I think that he either has never eaten a "Big Mac"--which simply defies belief--or he is woefully under-acquainted with real french cooking.

  McDonald's serves primarily "a Pax Americana of cultural tastes" in which the "food" is merely an incidental vehicle.

"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge

by proximity1 on Wed Jun 21st, 2006 at 10:14:52 AM EST
[ Parent ]
Big Macs, just like Coke, taste much better in France than elsewhere.

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Wed Jun 21st, 2006 at 10:59:23 AM EST
[ Parent ]
And the towels are made of pure silk ;)
by Alex in Toulouse on Wed Jun 21st, 2006 at 11:16:07 AM EST
[ Parent ]
It would be interesting to compare the menus of McDonald's in various parts of the world.

Certainly in France I would expect to see a number of items on the menu which are "pure American" designed to appeal to tourists. But in India, for example, I think they don't even sell beef (perhaps this is a regional issue).

The book points out that the cheddar cheese in France has to be imported from, I think, Belgium and Austria since France doesn't make Cheddar. I guess a cheesburger with Brie is going too far...


Policies not Politics
---- Daily Landscape

by rdf (robert.feinman@gmail.com) on Wed Jun 21st, 2006 at 11:00:08 AM EST
[ Parent ]
There's also the fact that it's not even real Cheddar, or anything approximating real Cheddar.  It's processed amalgamated hydrogenated cheese-food.  I don't think they're even allowed to call that kind of individually packaged-by-the-slice stuff "cheese" - thus "cheese-food."  I don't know if anyone makes that stuff outside the US, and for good reason.
by Zwackus on Wed Jun 21st, 2006 at 10:45:20 PM EST
[ Parent ]
"What's the difference between Play Doh and Velveeta?
Play Doh comes in more colours."

Personally I'd be happy if they had actual bread ...

by Number 6 on Thu Jun 22nd, 2006 at 09:50:23 AM EST
[ Parent ]
Such non-cheese was for long, and may still be, marketed in the UK under the name "Kraft Cheese Slices".
by afew (afew(a in a circle)eurotrib_dot_com) on Thu Jun 22nd, 2006 at 10:13:07 AM EST
[ Parent ]
Do you think Kraft does not market its slices in most European countries?

A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Thu Jun 22nd, 2006 at 10:13:52 AM EST
[ Parent ]
Well, I don't think I've seen them in France...
by afew (afew(a in a circle)eurotrib_dot_com) on Thu Jun 22nd, 2006 at 05:10:15 PM EST
[ Parent ]
Excellent!

While we're at it, we could also say that the market for organic food in France is displaying amazing growth patterns, as the following graphic shows (stops in 2002 -> couldn't find a more recent one on the agriculture ministry's website, but apparently it grew by another 5% in 2003, regressed by 3% in 2004 (!!), and grew again by 5% in 2005):

(surfaces used for organic food production => "conversion" meaning surfaces that a farmer has chosen to cultivate according to the organic norm/label, while not yet selling his products as organic - this conversion process takes 2-3 years)

So what conclusion can we reach from this info? That organic food is destroying the French McDonald's culture and that globalisation is failing? Ha.

ps: though the progression looks amazing, total surfaces still only account for 2% of all surfaces here in France, compare this to Italy which is at 10%

more info here: http://www.agence-bio.org/

by Alex in Toulouse on Wed Jun 21st, 2006 at 11:14:06 AM EST
[ Parent ]
Forgot: the unit on the left is hectares.
by Alex in Toulouse on Wed Jun 21st, 2006 at 11:19:42 AM EST
[ Parent ]
Combining the best of my fake foods diary and this one:

Fla. restaurant sells $100 hamburger

Policies not Politics
---- Daily Landscape

by rdf (robert.feinman@gmail.com) on Wed Jun 21st, 2006 at 11:02:17 AM EST
Richard, you're so heartless...
The restaurant will donate $10 from each sale to the Make-A-Wish Foundation.


A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Wed Jun 21st, 2006 at 11:06:09 AM EST
[ Parent ]
I'm Robert. Richard is the less famous physicist...

Policies not Politics
---- Daily Landscape
by rdf (robert.feinman@gmail.com) on Wed Jun 21st, 2006 at 12:42:21 PM EST
[ Parent ]
Sorry, I thought I was writing the right name...

A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Wed Jun 21st, 2006 at 12:43:14 PM EST
[ Parent ]
To hell with Make-A-Wish.  It's a 20-oz. hamburger being sold for what should be the price of a 150-oz. hamburger.  I could drive over to the local alehouse and buy the same thing, with freedom fries and plenty of beer, for $15.

Only in Boca Raton.

Be nice to America. Or we'll bring democracy to your country.

by Drew J Jones (pedobear@pennstatefootball.com) on Thu Jun 22nd, 2006 at 01:21:31 AM EST
[ Parent ]
To hell with them: I was just being facetious, er..., snarky.

A society committed to the notion that government is always bad will have bad government. And it doesn't have to be that way. — Paul Krugman
by Carrie (migeru at eurotrib dot com) on Thu Jun 22nd, 2006 at 03:25:23 AM EST
[ Parent ]
Then there's the DB burger

The DB Burger is composed of an exterior of ground sirloin with a filling of boned short ribs braised in red wine, foie gras, black truffle and a mirepoix of root vegetables. The homemade bun is topped with toasted parmesan and layered with fresh horseradish mayonnaise, tomato confit, fresh tomato and frisée lettuce.

by MarekNYC on Wed Jun 21st, 2006 at 02:29:02 PM EST
[ Parent ]
what's this "Quarter Pounder wit" you're all writing about?

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Wed Jun 21st, 2006 at 05:43:37 PM EST
Something about a 100-pound Big Mac being sold by the Make-A-Wish Foundation at the Louvre.

Be nice to America. Or we'll bring democracy to your country.
by Drew J Jones (pedobear@pennstatefootball.com) on Thu Jun 22nd, 2006 at 01:23:22 AM EST
[ Parent ]
It's a medical term, referring to several non-contiguous parts of the telencephalon. Evolution has lead to that much (just over 100g) of the brain being used to come up with snappy comebacks.
by Number 6 on Thu Jun 22nd, 2006 at 09:51:42 AM EST
[ Parent ]
There are, amongst many others, three major facts that have helped McD to become an economic success in France and Italy.

  1. McD has taken great care to open their munch joints in the most central and prestigeous parts of Rome, Florence, Milan, Naples, Venice, Paris and Lyon etc.. These parts were traditionally no-go areas for working class kids from the cities peripheries. McD has made a phenomenal effort to offer these poor, disenfranchized kids a new opportunity to rediscover the beauty of their cities centres on a small budget. All the cinemas, museums, beautiful squares, historic buildings and parks! A guy from Centcelle in Rome can now take his Vespa on a Tuesday night and invite his girlfriend to go to the movies, which cost half price, and have a romantic tete a tete in the McD at the Spanish Steps. The McD all inclusive night out formula will cost him 25 Euros. The classic Italian bourgeois formula bar - cinema - ristorante will cost him 120 Euros.

  2. McD does serve all clients as equals. They follow the democratic principle that every citizen deserves the same respect. Paris inner city restaurants are totalitarian. They despise equality and cherish the aristrocratic culture of class difference. Their staff behaves like strict schoolmasters who have to give out notes and little favours to their customers. They expect the customer to know their wine card and to formulate an opinion on the menue. McD on the other hand is not treating the clients with such arrogance. Indeed they promote a communist policy, that is, that the quality and preparation of the meals and drinks don't need to be questioned by their guests. The guest can relax. Their clients are not drawn into competing with each other (tabel versus table) for the best display of food and the most expensive drinks. Why? Because the McD concept - furnitures HIDE the drinks and the food from the eyes of other guests situated in the proximity of your table. Instead they promote the social interaction between the guest, who have free eye contact and can cherish the group dynamics of the other costumers.

  3. McD munch joints in Rome dedicate their Thursday evening activities to cultural events. These are gratis and deal, as do the frequent art exhibits on their premises, with historical facts of the neighborhood. (Piazza di Spagna, Piazza della Repubblica, etc. pp.)

In one sentence: Macky Dee has given the historic city centres back to the poor and allows them to become, again, protagonists in the public space of their nation's capitals.

Quick learning point: Democracy - as practiced by McD - always wins the support of free citizens!  

"The USA appears destined by fate to plague America with misery in the name of liberty." Simon Bolivar, Caracas, 1819

by Ritter on Mon Jun 26th, 2006 at 10:21:34 AM EST
 McD's didn't always exist--unlike poor people.

  What was to stop the kid with the fucking Vespa--no toy, that, and it doesn't run on water, either--from making some sandwiches at home, wrapping them up, putting something to drink in a bottle, corking it, going and fetching his girl friend and zooming into the supposedly closed quarters of the belle ville and, there, enjoying the sandwiches, the drink, the girl and the city centre?

  Mc Donalds has given back the city centers, previously hors limites pour les pauvres, to these same disadvantaged surburbs?

  Here's what I call a Quarter-Pounder with cheese here in Paris: de la merde!  

  You can make a far better sandwich at home for far less money; want to sit down to eat it?  Sit on a public bench or, if handy the Spanish Steps.

   Fucking sheesh!

"In such an environment it is not surprising that the ills of technology should seem curable only through the application of more technology..." John W Aldridge

by proximity1 on Fri Jun 30th, 2006 at 09:22:39 AM EST


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