Friedman never forgets to name the company or the brand name; if he had written The Metamorphosis, Gregor Samsa would have awoken from uneasy dreams in a Sealy Posturepedic.

Friedman is an important American. He is the perfect symbol of our culture of emboldened stupidity. Like George Bush, he's in the reality-making business. In the new flat world, argument is no longer a two-way street for people like the president and the country's most important columnist. You no longer have to worry about actually convincing anyone; the process ends when you make the case.

Things are true because you say they are. The only thing that matters is how sure you sound when you say it.