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Jerome writes:

"Please don't write this here on ET as if it were a fact. There is no breakdown of the European "social capitalism" model - that's only what the neoliberals want you to believe to impose their model instead.

Let's not ever play in their game."

So Ben, here is a question for you. Did you read Newt Gingrich's little booklet from 1992? It sure seems so.  

I'm quoting; the memo was titled

"Language: A Key Mechanism of Control" by Newt Gingrich.

Newt wrote, "Often we search hard for words to help us define our opponents. Apply these words to the opponent, their record, proposal and their party".

And here's the list of words that Newt said you should always use whenever you are going to describe anything democratic or liberal. Always attach these words to everything 'liberal'.

"Decay, failure, fail, collapsing, deeper, crisis, urgent, destructive, destroy, sick, pathetic, lie, liberal, they, them, unionized bureaucracy, compassion is not enough, betray, consequences, limits, shallow, traitors, sensationalists, endanger, coercion, hypocrisy, radical, threaten, devour, waste, corruption, incompetent, permissive, destruction, impose, self-serving, greed, ideological, insecure, anti-flag, anti-family, anti-child, anti-jobs, pessimistic, excuses, intolerant, stagnation, welfare, corrupt, selfish, insensitive, status quo, mandates, taxes, spending, shame, disgrace, punish, bizarre, cynicism, cheat, steal, abuse of power, machine, bosses, obsolete, criminal rights, red tape, and patronage."

And as I went through that list, you probably recognized a lot of words that you've heard in the context of discussions about about democrats and liberals and it's no accident. What was amazing to me during this last election was the number of cons who would come onto shows like Crossfire and talking about John Kerry, would just pull these words out of the hat.

On the other hand, Newt said, to the Republicans, that there are positive governing words, positive words that should be attached to any discussion of the GOP or GOP policies, conservative policies.

He said, in fact he said, "memorize as many as possible" of these words. That's a direct quote. "Positive Governing Words".

Here's the words that Newt said should be attached to all things Republican, and have been, basically, ever since this memo came out more than a decade ago, certainly by right-wing radio talk show hosts.

"Share, change, opportunity, legacy, challenge, control, truth, moral, courage, reform, prosperity, crusade, movement, children, family, debate, compete, actively, we, us, our," (this instead of they or them), "candidly, humane, pristine, provide, liberty, commitment, principled, unique, duty, precious, premise, caring, tough, listen, learn, help, lead, vision, success, empowerment, citizen, activist, mobilize, conflict, light, dream, freedom, peace, rights, pioneer, proud, pride, building, preserve, pro-flag, pro-children, pro-environment, reform, workfare, eliminate good-time in prison, strength, choose, choice, fair, protect, confident, incentive, hard work, initiative, common sense, and passionate."

Perhaps someone with enough time on his hand should take last year's editorials on Europe, France, Germany published in the NYT, WaPo, Guardian etc. and run them through a word count text program and come up with with a list of the most frequently used neo con buzzwords.

"The USA appears destined by fate to plague America with misery in the name of liberty." Simon Bolivar, Caracas, 1819

by Ritter on Fri Mar 3rd, 2006 at 03:27:34 PM EST
[ Parent ]
Wow.

Ritter I knew -- in a background way, from the work of  Lakoff (with whose "framing" arguments I am not all that comfortable but that's another story) -- about this Newspeak guidebook.  But I had not actually read it and your excerpts here are very telling.

What happens when Madison Avenue meets electoral politics?  we are all finding out.

I wrote my thesis on the semantic "absolute value" overloading of common words, and the use advertisers and propagandists make of this curious feature of language... funny how things come around again.

Socialism Double Plus Ungood :-)

thanks for the killer pullquotes.

The difference between theory and practise in practise ...

by DeAnander (de_at_daclarke_dot_org) on Fri Mar 3rd, 2006 at 11:22:33 PM EST
[ Parent ]
Thanks for these quotes from Newt, Ritter. I'd read all this once on a Blog somewhere but didn't keep the reference, now we've got it on record here on ET. You wouldn't want to do a diary on this, would you? ;)
by afew (afew(a in a circle)eurotrib_dot_com) on Sat Mar 4th, 2006 at 02:02:27 AM EST
[ Parent ]

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