Ritter I knew -- in a background way, from the work of  Lakoff (with whose "framing" arguments I am not all that comfortable but that's another story) -- about this Newspeak guidebook.  But I had not actually read it and your excerpts here are very telling.

What happens when Madison Avenue meets electoral politics?  we are all finding out.

I wrote my thesis on the semantic "absolute value" overloading of common words, and the use advertisers and propagandists make of this curious feature of language... funny how things come around again.

Socialism Double Plus Ungood :-)

thanks for the killer pullquotes.

The difference between theory and practise in practise ...