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The surrounding culture, the zeitgeist, have their effect, and the mass media play a more or less "activist" role. There are reinforcing feedback loops: to take the Hitler example, Hitler did manipulate German opinion, but he only reached a position to do so because he articulated with bizarre precision what Germans wanted to hear (mostly a result of a particular historical situation)

This really resonates for me as it describes the process I've seen time and time again. Suddenly an idea or meme, encapsulated in a simple phrase, will suddenly appear almost everywhere as the commonly accepted wisdom. to run counter to it would seem to go against what everyone "knows" is common sense.

During the Thatcher era, everybody knew "the economy was doing very well". Karl Rove is a master of enchantment at conjouring new climates of concensus as enablers for policy. He is the myth maker extraordinaire.

So, what are the constituents of an effective myth ?
Maybe an aspirational feelgood factor. People want to feel the choices they've made have been validated. It's why they prefer to vote for an obviously winning side.

Maybe there is an element of team-work, we are all in it together.

I dunno, I don't want to reach too far and lose the idea. Any others ?

keep to the Fen Causeway

by Helen (lareinagal at yahoo dot co dot uk) on Thu Apr 13th, 2006 at 12:29:34 PM EST
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