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Wow, this ideserves a diary in itself. You nail so many point. On your issues.

  1. Right on.  Exact, ideology must not be confused with mythology. Ideology is a very narrow set of myths strongly clustered. Ideology comes from the mythical idea of coherence and improvement. We must not confuse two. Myths are general narratives that explain the world whose main aim is not to correlate forces.

  2. This indeed deseves a diary on its own. Your ideas look brilliant. How geography and past can affect the present set of myths available. Indeed absolutely necessry to tailor the myths to the regions. Another reason why blogs could be so important.

  3. I had not time to talk about this issue. It was already too long. I only said a sentence. Polticial campaigns will be base on the mythology and narrative. And this what I was talking about. Sharp political proposals are more effective when there is a whole narrative behind and they basically sum up in short proposals the general concept. So campaigning items to get out the vote or any other tactic comes after (are more effective once we have) the narrative/myth->Concept/General idea->Particular proposal.

4 This is the key part of my argument. You do not only need to have a message for your universe but to develope a message with and within their universe. This does not mean targeting the republicans per se. Or splitting the message base/swing. It means using their mythology and concepts: moral values, individual freedom, free markets and turn them around a with the langauge (including as you say "the body language"-confrontation if you want) that they  like. So moral values- no fucking person without food, shelter or health care. Freemarketeers?- Ok , strict control of the monopolies or oligopolies who destroy communist-style monopoly the middle company. Do you want individual freedom?-> Get out of my bedroom...a dn so on.

But we also need our set of vocabulary and narrative. we have to push the narrative in the US of why we are as rich as he poorest among us. We need to invent the narrative. Think tanks coordiante it  and media spread it. As you say political parties should target the people according to their myths indeed. But this is not possbile if we do not have a narrative and set of concepts to sum up the narrative.

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Thu Apr 13th, 2006 at 12:42:20 PM EST
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