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Let me use my language to describe what you perceive.

What K. Rove uses are not mtyhs: the myths are already there. What he does is to develop a particular sharp narrative with a strong concept behind that perfectly fits the myhtology or the large narrative.

I define general myth as something like: "reforming the economy is improtant because"..... the ideas of market  and reform are mythical ideas. Narrative is what comes afterward: If companies do not sell they can not sustain the workers, so we need our comapnies to be more competitive, otherwise they close and the economy becomes stagnant. SO here comes the narrative with a concept: competition.

A local narrative is something more restrict: when the media says that democrats do not stand for anything and repeat it.

SO Rove takes the general myth , knows it. He knows the general narratives surroudnign the basic myths out there and then develops a local narrative that fits perfectly, expands the general narrative and prevents other narratives from happening. Redoing this process hundredds of time reinforces the his narrative and makes the underlying myths almost unreachable.

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Thu Apr 13th, 2006 at 12:50:18 PM EST
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