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LoW will do very well in rentals I believe. It is just the sort of movie that succeeds in the low-theshold enjoyment stakes of watching movies at home.

As some of you probably know, theatrical sales have not been the major part of movie income for many decades. Maybe in the region of 35% or less. The rest comes from DVD sales, rentals and TV showings - all of which generate income over a long period. (plus merchandising for the big movies) That is why back catalogue is so valuable, and why studio acquisitions always focus on the catalogue, not the potential of the studio. With ipod movies and all the other new distribution channels coming on line, the back catalogues are the focus of business.

You can't be me, I'm taken

by Sven Triloqvist on Tue Apr 25th, 2006 at 04:50:12 AM EST
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As far as rentals are concerned, I saw it on DVD, but the regular way, not on dvx.
In France, where there is a regulatory 6 month time lapse between the theatrical release and the DVD release, the dvx market seems to be soaring.

When through hell, just keep going. W. Churchill
by Agnes a Paris on Tue Apr 25th, 2006 at 08:54:18 AM EST
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