You are, of course, completely right. It was, however, pointed out to me last Saturday that conservation simply won't cut it, as the demand is still on the rise. The projections are that we can't cut away enough to feed the demand - even with increased efficiency.

And that's the one word I wanted to flag in this post: efficiency. Framing is key to marketing, marketing is everything. Bush almost literally burst his tongue on the word "conservation". It doesn't fly in the dominant spend-spend mentality of today. I don't think you can get away with a plan tagged conservation on top of it.

The message should be: energy efficiency. It's the (kcurie's?) doctrine of two definitions: the one you use to sell the package, and the one you use to talk about with people who know about what you talk about and don't need prodding.

And I also need to do some correcting work on the "glass monstrosities" you seem to revile. There's a good use for them in energy efficiencies.

But enough for now... /off mini-rant