A couple of million people not tanking their cars at Exxon or Esso for a week would really make them sit up. For the consumer it is easy, as there are so many alternatives at the same price. The question is: how to organize such a protest. This medium is ideal, but no-one has cracked it yet.

But I think we will see, over the next few years, the development of these kinds of actions. I am awaiting a further move by Shell (for instance) to shift their 'passive - we think green' campaigns into higher gear. It's crap of course - they are not really very green, but it would open the floodgates.

You can't be me, I'm taken