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Given our level of individualism we're as competitive as anyone, which will make demand side solutions easier. What I mean is this: transitioning the competitive spirit from "he with the most toys wins" to "he with the smallest eco footprint wins" will be easier than people think. We're burned out as we have nothing left to give to the work-all-day consume-all-night lifestyle: it has reached its zenith and can only go into decline. We desperately want something different but most don't dare try it (or even think it) until it's socially "safe" to do so. People like you/us need to lead the way to provide the example and social safety. I really believe this by the way - at least on nights when I'm not wearing my "end is nigh" t-shirt.
you are the media you consume.
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