based on the frequency of any genre of swear words in a particular culture at a particular time, as anthropological research.

I was half-expecting 'Gates' to become a swearword of the computing masses, but sadly that time has passed.

Then there is anoher whole area for discussion - surnames or product names that have unfortunate meanings when transferred to other languages. Brad Pitt has other connotations in Swedish. The Iranians were worried that Bob Dole might have become President because they could never use his surname in their newspapers.

An English biscuit company, in more innocent times, tried to export their best-selling (and my favourite) product to America. Unfortunately, 'Ginger Nuts' did not grab that market for some inexplicable reason ;-)

Perhaps other Eters have similar examples?

You can't be me, I'm taken