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Men/Women : Emotion and Multi-tasking | 42 comments (42 topical, editorial, 0 hidden)
Re: Men/Women : Emotion and Multi-tasking (none / 1)
So, does Nike's Just Do It™ appeal mostly to men? Or is it ultimately addressed at women?

Nothing is 'mere'. — Richard P. Feynman
by Migeru (migeru at eurotrib dot com) on Mon Jul 17th, 2006 at 08:18:00 AM EST
[ Parent ]
Re: Men/Women : Emotion and Multi-tasking (none / 0)
Good question!
by Fran on Mon Jul 17th, 2006 at 08:22:16 AM EST
[ Parent ]
Re: Men/Women : Emotion and Multi-tasking (none / 0)
In terms of sales, for a very long time it mostly appealed to men. They started in the last couple of years to attempt to modify the images connected with the slogan to capture more of the female market.
by Metatone (metatone [a|t] gmail (dot) com) on Mon Jul 17th, 2006 at 01:31:13 PM EST
[ Parent ]

Men/Women : Emotion and Multi-tasking | 42 comments (42 topical, 0 editorial, 0 hidden)
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