The problem in this consultation [and the entire EU approach, really] is that policy tools [a fully integrated market, an EU regulator] are presented as goals in themselves and not as solutions to problems, which are never stated.

The question that this "consultation" (and others we've seen) motivates is whether the EU is malicious or incompetent in the way it tries to involve people in decision-making.

Nothing is 'mere'. — Richard P. Feynman