I mean I think this

Most of the questions in the questionnaire are restrictive, leading, and manipulative. The effect is to force respondents into apparent consent to the policy choices set out in the Green Paper. A polling institute which made use of questions of this kind would quickly be challenged and discredited.

is the main point of the letter. Then there are things like "why should one care"? Wallstrom should care because it reflects poorly on the EU's communication strategy, etc.

Nothing is 'mere'. — Richard P. Feynman