Dear Sir,

In your story of the 22/01/2007 "Global survey shows business has regained people's trust" you  equate "the public" with 3,100 "opinion leaders", "top earners with an interest in politics and economics" which is hardly a representative sample of public opinion.

My calendar says 2007, yours seems to be stuck in 1707 or so: it is quite a while since we could discount the opinions of most of the population quite so easily.

In the context of the Edelman survey cum sales exercise on which the story is based I believe the headline should have read "Global survey shows business has regained stock holding public's trust".

Not inspired, but it'll get the ball rolling...