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> The trust in NGOs is mirrored in the public's belief that socially responsible activities are more important for a company than customer service or a strong financial performance, added the survey.

That's not naive and it's not stupid. What's a word stronger than stupid, Jerome?

by richardk (richard kulisz gmail) on Mon Jan 22nd, 2007 at 04:36:43 AM EST

What's a word stronger than stupid, Jerome?

Unprofitable...

The only issue is - what discount rate is used (or, put in other words - how fast do you expect to make a return / what's the horizon for yoru decisions?)


In the long run, we're all dead. John Maynard Keynes

by Jerome a Paris (etg@eurotrib.com) on Mon Jan 22nd, 2007 at 05:04:49 AM EST
[ Parent ]
Personally? About -0.5%. Though my time horizon falls off after a thousand years. And time has a positive discount rate.
by richardk (richard kulisz gmail) on Mon Jan 22nd, 2007 at 05:47:23 AM EST
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