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My meeting this morning went faster than expected, so here goes:


Dear Sir,
In your story of the 22/01/2007 "Global survey shows business has regained people's trust" you repeatedly talk about "the people" or "the public" (and flag it in your headline) while offhandedly admitting that it is based on a survey of "3,100 opinion leaders", also described as "top earners with an interest in politics and economics." When did "top earners" become a representative sample of "the people"?

My calendar says 2007, yours seems to be stuck in 1789 or so: it has been a while since we could discount the opinions of most of the population quite so easily.

In the context of the Edelman survey cum sales exercise on which the story is based I believe the headline should have read "Global survey shows business has regained stock holding public's trust".

Such shameless headlines go a long way towards explaining the rise of "populism" that you have been lamenting in recent columns.



In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Mon Jan 22nd, 2007 at 05:50:24 AM EST
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