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How would you market a book like that to people who should read it?  

Find an Intelectual celebrity and have them pictured reading it on holiday (or one who wants to appear as intelectual)?

(The first sentance is serious, the second not so)

Any idiot can face a crisis - it's day to day living that wears you out.

by ceebs (ceebs (at) eurotrib (dot) com) on Thu Nov 22nd, 2007 at 03:05:09 PM EST
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Or a movie. Gordon Gekko had some influence on people's understanding of greed in the late 80s ;-)

As to how, I don't know. I do believe that there is a slow cumulative effect going on (as always) which will one day lead to a tipping point. The question is: can we do anything to accelerate toward that destinaton?

You can't be me, I'm taken

by Sven Triloqvist on Fri Nov 23rd, 2007 at 02:37:48 AM EST
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