Don't be a silly quant! | 68 comments (68 topical, editorial, 0 hidden)

I think this is simple enough:

For very few copies a service such as Lulu is quick and easy.

Example: I am in the process of producing an "ET Christmas Present" to myself. (It seems to be coming in around 25,000 words, and then there are lots of pics.) Once I have it ready (and once/if I get permission from the writer to publish), then I will buy the writer a copy, buy one for myself, sort of a "Here's a piece of ET to remind me for when the web (or ET) has moved on".

So, that's two copies. I'll tell people about it here, maybe that generates two more copies.

But...if there are X people (and what is X?) interested, then I would contact people such as Cambridge Publishing (or A.N. Other as recommended by anyone here) to see what rates I could get for larger print runs.

This proposed book is built from ET content. I would expect to publish it via MMM LLP (whatever that might mean or entail--I'll give a copy of the book to Paul, I doubt he read the original articles, so that's three copies ;) The marketing is a problem or an opportunity for any person or people who wish to see the book more widely distributed, or just get a copy for themselves.

Well, that's my take anyway.

For proposed publication runs in the thousands, then yes you will need some form of marketing team to identify and then adevertise the product a thousand (or say 500 for break even?) potential buyers.

Don't fight forces, use them R. Buckminster Fuller.

by rg (leopold dot lepster at google mail dot com) on Wed Nov 28th, 2007 at 09:27:43 AM EST
[ Parent ]

Re: OT To A Visual Type (4.00 / 5)

I'm working on the basis that there's not much point in putting ET-type books together unless a fair few people - i.e. 1000 and upwards - are going to read them. Ideally some media interest would be a good thing too.

Giving stuff away for free only works online. I know someone who has given away >100,000 copies of a book about the music business. It's a good book, and it's been very influential as a free download.

As a paper project, he might have sold 10-100 copies.

Online, people find you. In physical print, you need to find them, which seems to be rather harder.

If you want to print for friends+family+a few left over, that's usually called vanity publishing, and is a different animal again.

Getting even a small print run of 500 is a major operation. 500 books is a big slab of wood pulp, and takes up a lot of space. In hardback it's heavy enough to significantly stress a domestic floor.

You really wouldn't want it in your home. Which is why publishers usually pay distributors to handle the physical logistics of moving that much dead wood around.

You can certainly self-publish at that scale, and people do - sometimes successfully, sometimes not.

But it needs a bit of forethought to make sure you can still get into your home after you've had the books delivered.

If we want to sell books it seems much easier to upload them as PDFs, set up a paypal account with voluntary donations and/or a fixed price, and point people at a print on demand service if (and only if) they want a hard copy.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Nov 28th, 2007 at 09:30:55 PM EST
[ Parent ]

Re: OT To A Visual Type (4.00 / 2)

Thanks for the reply. My idea is a bit hazy but it might be worth teasing out separate strands (might as well do it here as anywhere)

Setting up in business, with the question on "busy". A lot of the critiquing here is about business methods and practices. One of the easiest criticisms from the right is: "Yeah, and which business did you set up today?" If we can agree that new forms of business need to be developed then I think it an interesting project for ET to ponder business models. The example that came to mind yesterday was "setting up an electrical system." To generate a lot of power is complex, but to see how the basic circuits work, to try out different energy sources etc. you can start with a basic circuit of some kind. I'd like to get my paws on a "real existing" business (no matter how small) just to see how (e.g.) the tax laws work. I think, also, that a "we work together" model (a business?) can be as ad-hoc and informal as one likes when the "we" is less than ten people. Above ten, though, it seems that there are economies of scale and/or new methods and/or dangers and/or etc... that I enjoy thinking about in the abstract but would also enjoy testing in the...material...in the less abstract...An experiment, then, in new forms of business (=economics).
Creating a physical book. Okay, let's call it a "Vanity Publishing" project. If it quacks like a duck etc. Because I'm planning on publishing other person or people's writing (only with his, her, their permision of course), then the "vanity" part is maybe not so vain, but let's go with the phrase. What I'd really like is a "non computer" element of ET, maybe in the same way that ETers enjoy gathering away from their computer screens (in various combinations and for various reasons.) Now that books can be created "on demand"--a new technology--then...what I'm thinking is that idea 1 can be incorporated with this: what is the best model for publishing "extended-word-projects". Is it .pdf? (The only one I've really read, I have to admit, was RAW's Prometheus Rising, which I printed out--100 pages of .pdf is too much for my eyeballs--may just be me.)
Examining (recycle, reuse!) the ET archive. The search facilities on scoop (I may have got this all wrong and would be very happy to be enlightened) are limited. I can search by one criterion, and I can choose one of two time periods (this month/everything). I'd like to be able to do more complex searches. I think the ET wiki idea has aspects of this, but it doesn't seem to be a well-used resource (again, I may be wrong on this, I haven't checked numbers.) A collation of ideas, so that people can refer to the "growing knowledge base"...something like that.
An ETer mentioned the sitemeter stats to me the other day. Here are the latest:

PAGE VIEWS

    Total    6,047,023
    Average Per Day    4,660
    Average Per Visit    4.2
    Last Hour    354
    Today    3,231
    This Week    32,622

http://www.sitemeter.com/?a=stats&s=s21jerome

I can't work out how many "readers who don't post" that makes, but that silent (and hopefully enjoying themselves) audience somehow connect to 1), 2) and 3) above.

It's early days, maybe this idea (these ideas) of mine are just....pfff...but I like ideas and I like testing them against realities of various kinds...

Am I making any sense?

Don't fight forces, use them R. Buckminster Fuller.

by rg (leopold dot lepster at google mail dot com) on Thu Nov 29th, 2007 at 05:33:59 AM EST
[ Parent ]

Re: OT To A Visual Type (none / 1)

You are making much sense, and it does sound interesting. Experience is gained by doing and if the doing is worthwhile in itself then it is clearly worth it.

PDF + print on demand as TBG suggests sounds like the best way to publish, but getting the discussions into publishing shape is another thing. On that note, it is good to note that google can be used to search any site with the simple site:eurotrib.com included in the search terms.

Sweden's finest (and perhaps only) collaborative, leftist e-newspaper Synapze.se

by A swedish kind of death on Sun Dec 2nd, 2007 at 01:32:55 PM EST
[ Parent ]

Don't be a silly quant! | 68 comments (68 topical, 0 editorial, 0 hidden)

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