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IHT: Eco fashion? A world consumed by guilt.
Let us set aside the clichés about green fashion, ye cynical Kermits, and presume that everyone is now on board with saving the world by doing our holiday shopping at Barneys, where even the window displays promote eco-friendly clothing.

Let us also presume that organic cotton jeans are good for the earth, and soy-based underwear will someday save the polar bears. Let us carry all our purchases of environmentally sensitive clothing made from bamboo, corn, coconuts, hemp and/or pineapples in our reusable designer grocery bags.

If only buying into green fashion was so easy.

No matter how sincere fashion designers may be in their efforts to embrace the green movement this season, consumers may find themselves perplexed by how to gauge the environmental impact of the many products that claim to be eco-friendly.

After factoring in the fabrics used in clothes and how they were produced, the real benefits of soy versus organic cotton versus recycled polyester may be slight, or confusing, or quite possibly misleading.


A decent investigation into the difficulties of eco-clothing, a bit frustrating at times.
by nanne (zwaerdenmaecker@gmail.com) on Fri Dec 14th, 2007 at 07:27:58 AM EST
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