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Polish is quite a canny move. Although it's questionable how effective it will be at reaching the Hail Mary audience in Poland.

As an aside - I was in a local bank yesterday, and they had an ad on the wall for credit cards.

In Polish.

This is rural Wiltshire, and the only reason I can think of for having an ad in Polish is because someone has looked at the stats and realised that there's enough of a critical mass of Polish people here to make the ad worthwhile.

Which means immigration will have been huge - historically significant, and bigger than the influx of ex-pats after WWII.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Fri Dec 14th, 2007 at 08:01:55 AM EST
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