No, it is important to get input, but in the end it shouldn't be too compromised. The only way to really know if it works is to test, get feedback from the intended audience etc. We often fine tune stuff in different iterations of websites etc on that basis. As I often point out to corporate execs - don't give me a personal opinion because you are not the intended audience. "Your personal reaction is unimportant, except in determining the honesty of the statement - in which you are expert"

You can't be me, I'm taken

The most common use of this grammatical device is in corporate slogans eg 'Connecting people' (Nokia), but it is spreading out into ad copy headlines. To me it is the normal evolution of living language. Thou understandeth?

You can't be me, I'm taken