Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
Advertising pervades the schools, not just the explicit types such as team uniforms being paid for by soft drink makers, or marketing deals for vending machines

barely scratching the surface here... there is so much more to this invasion of the schools.  franchise corporate junkfood in the cafeteria.  "free" placemats for the cafeteria, advertising corporate junkfood products.  advertising permanently mounted on the back of restroom stall doors and over urinals in the WCs.  students required to watch an hour of Channel One TV -- including ads! -- each day.  "free" curriculum materials using M&Ms as the items to be counted in basic math books, or branded packaged foods in all the "recipes" for home ec class. "free" science texts written by the coal industry, oil industry, logging industry, pharma industry... "free" computers provided so long as students use Web portals festooned with ad graphics.  and so on.  anything to steal a slice of attention span.

nothing is new about business interfering in schooling, as our recent Veblen bio should remind us.  control over the minds of children is the ultimate desideratum of all Authority, be it religious, State, or commercial.  but commercial interference in K-12 schooling has gone from primitive regional patronistic meddling to taylorised, global, and totalising.  I can only hope it produces a wild unintended result of product- and brand-hatred among the generation whose eyeballs and brains are being subjected to such intensive assault.

The difference between theory and practise in practise ...

by DeAnander (de_at_daclarke_dot_org) on Mon Feb 26th, 2007 at 08:17:26 PM EST

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