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Maybe so, but I think it is only a matter of a short time. I think back over 10 years of conversations with friends, colleagues and acquaintances and see that the subject of sustainability comes up with ever more frequency - whether the MSM want to cover it or not.

The MSM use a very simple equation: give readers/viewers what they want, and then sell their attention to advertisers. It hasn't always been so, but it is now. In the recent past it has been self-fulfilling: as opinion leaders, the MSM have also manipulated the 'what they want' part.

Right now - and into the foreseeable future - the MSM are bleeding. Newspaper circulations are falling, general broadcast TV channel ratings are dropping. And advertisers are not only shifting their ad budgets into specialist focused media channels (including websites), but they are competing in a saturated market, where it is much much harder to get the attention that they need because they are trying to get the attention of people drowning in a sea of mental polllution.

What I am saying is: when the issues change, when sustainability is an interesting subject, when people realise that they've been fooled for so long by so few, the MSM will turn on a Euro and go green almost overnight. They don't really have anything to say, they just want to be what we want them to be.

You can't be me, I'm taken

by Sven Triloqvist on Sat Mar 3rd, 2007 at 04:46:11 AM EST
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now that Barroso and Blair are "saving Europe" by focusing on greenery.

In the long run, we're all dead. John Maynard Keynes
by Jerome a Paris (etg@eurotrib.com) on Sat Mar 3rd, 2007 at 04:48:48 AM EST
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Right - and more to come, very soon.

 Jérôme - you are going to be very busy over the next few years ;-)

You can't be me, I'm taken

by Sven Triloqvist on Sat Mar 3rd, 2007 at 05:02:37 AM EST
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don't tell me. That thought depresses me to no end.

We live to serve, heh?!

In the long run, we're all dead. John Maynard Keynes

by Jerome a Paris (etg@eurotrib.com) on Sat Mar 3rd, 2007 at 05:14:39 AM EST
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Meetings, calculations, presentations, contracts - what's to be depressed about? ;-)

Seriously - the older you get, the more you trust your nose and the more you delegate. There are always younger people coming up - if you let them. And the one thing that cannot be acquired by them is your experience. So they are rarely a threat.

The only real problem we face is keeping up with the technology. Assume that everything is possible, but is unlikely to be implemented yet.

You can't be me, I'm taken

by Sven Triloqvist on Sat Mar 3rd, 2007 at 05:49:33 AM EST
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