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It was after hurricane Katrina that we were reminded of how 'price gauging' is actually good, with the example of bottled water. The one than needs the water the most will obviously be willing to pay more for it, and the rise in price is therefore beneficial to yield an efficient distribution. Otherwise we would have to rely on the biased judgment of the man with the water. Do you trust him to give it to the most needy? No? Well, I guess then the 'neutral' parameters of 'price' and availability of 'money' to the 'consumer' will have to do!
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