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When I said "within a certain set of values", I should have said: within a certain set of definitions, values, rules, methods, scales, visions and stories... in other words within a certain paradigm.  

As Thomas S.Kuhn and Edgar Morin pointed it, the only way to make people think/behave in a new narrative/paradigm is to seduce them into adopting it. So, the key word is seduction...

"Dieu se rit des hommes qui se plaignent des conséquences alors qu'ils en chérissent les causes" Jacques-Bénigne Bossuet

by Melanchthon on Wed Mar 7th, 2007 at 07:51:19 PM EST
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