Campbell's failing was the opposite of the one usually laid at his door, that he used the power of government to corrupt the press. From the moment he entered Downing Street he used the power of the press to corrupt government. To him a good decision was anything that next day's Murdoch or Rothermere editors would applaud. If Campbell declared a policy unacceptable to the media (such as drugs reform), it was dead. Since he operated with the authority of the prime minister, ministers had to take his word as gospel. Soon government was operating on a strict 24-hour cycle, measured not in policy outcomes but in headlines, news snatches, soundbites. Success was a good picture that edged out a bad one, an "initiative", however vacuous, that smothered bad news.