Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
What is "their present formats"?

With the multiplication of free newspapers it seems newspapers will not disappear.

If you look at the content of the free newspapers, mostly full of sensationalism or celebrity gossip and of the advertising that makes them viable, and compare it to, say, weekly glossies (where the audience pays to see the ads and the gossip and pseudo-wisdom), maybe what has its days numbered is the "broadsheet" newspaper as a mass product.

We have met the enemy, and he is us — Pogo

by Migeru (migeru at eurotrib dot com) on Tue Jan 1st, 2008 at 05:38:04 PM EST
[ Parent ]
Their present format is to deliver a loyal target audience to advertisers.

Free newspapers do not differ in this.

The market for LWC and super-calendared paper is still holding up (glossies, ad mailings, brochures, catalogues etc.) But even a couple of those have been closed by Finnish companies recently.

Basically many newspapers in the US and Europe are losing a few % sales each year and it is beginning to add up. Add to that the loss of classified ads. Circulation loss is unimportant as far as income, but loss of readers is hugely important in retaining a share of the total ad spend. A formerly wide-circulation Finnish newspaper 'Talous Sanomat' recently abandoned print altogether to focus entirely online - where they had built up a similar audience, or should I say 'community'

And interestingly even the ad spend is shifting (in Finland) with a move away from msm toward seminars, training, sponsorship and trade fairs.

You can't be me, I'm taken

by Sven Triloqvist on Tue Jan 1st, 2008 at 05:56:31 PM EST
[ Parent ]
and of the advertising that makes them viable,

Are they?

In France they are mostly losing money. It seems their real utility is providing influence to their owner ; the adds cover a part of the losses, but certainly not all of them.

Un roi sans divertissement est un homme plein de misères

by linca (antonin POINT lucas AROBASE gmail.com) on Tue Jan 1st, 2008 at 05:59:22 PM EST
[ Parent ]


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