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Their present format is to deliver a loyal target audience to advertisers.

Free newspapers do not differ in this.

The market for LWC and super-calendared paper is still holding up (glossies, ad mailings, brochures, catalogues etc.) But even a couple of those have been closed by Finnish companies recently.

Basically many newspapers in the US and Europe are losing a few % sales each year and it is beginning to add up. Add to that the loss of classified ads. Circulation loss is unimportant as far as income, but loss of readers is hugely important in retaining a share of the total ad spend. A formerly wide-circulation Finnish newspaper 'Talous Sanomat' recently abandoned print altogether to focus entirely online - where they had built up a similar audience, or should I say 'community'

And interestingly even the ad spend is shifting (in Finland) with a move away from msm toward seminars, training, sponsorship and trade fairs.

You can't be me, I'm taken

by Sven Triloqvist on Tue Jan 1st, 2008 at 05:56:31 PM EST
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