That article by DataMonitor, calling itself the oxymoron ´business intelligence´, seems the most unfounded and unprofessional compilation of unrelated bits and pieces to reach a conclusion.

Unsourced, unsigned and undefined statements massaged to look like analysis.  It makes no sense and does not logically follow a reasonable thought process to its end.

It is not credible information to reach any decision.

Our knowledge has surpassed our wisdom. -Charu Saxena.