The first guy might well be right for his own situation: if his target customer benefits from the Obama plan, then he might as well, at least until other businesses start targetting te same people.

And this is the group that will likely most need help, and helping their customers will most help other business also.  If you want to stimulate the economy, providing money to the already well off is a  proven way not to do it.  They may have no good reason to spend it.  Providing money to those who are stressed will  insure that the money gets spent.

Increasing and extending unemployment insurance will also provide money that will get spent.  It also assists those who have been hurt for reasons having little to do with their own behavior.  If the cost of so doing predominantly comes out of the income and/or assets of the top 5%, that is appropriate, as that group has disproportionately benefited from the activity that has resulted in the current dislocation.

Best of all would be clawbacks on the income and bonuses of the beneficiaries of financialization, but that may not be politically feasible.

"It is not necessary to have hope in order to persevere."