Very, very good analysis TBG.  The visual framing, the religious resonance - without claiming religiosity, the identification with YOU - each individual viewer, and your sense of what it SHOULD mean to be an American, recognising the flaws but not pandering to them - this is genius level communication.  He is inviting the viewer to agree that WE are not racists, WE are not Bigots.  WE know we have problems but we are going to solve them together. This is not about the humble candidate, but about you.

Contrast that with the sense of entitlement that Hilary seems to exude:  Its our turn as Democrats, and as Women, and as Liberals she seems to be saying.  It's about HER, not about YOU.

What is remarkable is that financial America is falling apart at the seams - and yet Obama gives it barely a thought.  Military America is suffering humiliation in Afghanistan and Iraq - he doesn't go there.  Middle America is suffering real pain, and he says that he KNOWS what its like.  His community have been there.  We are all blacks now.

"It's a mystery to me - the game commences, For the usual fee - plus expenses, Confidential information - it's in my diary..."