The core consumers are the environmental types, the health nuts, and the obsessive foodies like me. New York's got plenty of all, often combined. I've got two local greenmarkets (i.e. within easy walking distance) and then there's the main one at Union Square in Manhattan - that I visit in its Saturday incarnation when I feel like a trip to foodie heaven. One nice thing is that they don't just supply produce - meat, fish, dairy - all there. On the down side the produce selection is rather limited from late fall through mid spring and none of this stuff is cheap.