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I don't know if he mentions it in his book - but vegetable tastes have been a major casualty of their selection for supermarket, where ability to look good and normal for a long time in a supermarket stall, and easiness of transportation, are the major aims ; predictably, as it is not selected for any more, taste declines. Some of the stuff that passes as tomatoes, even here in France, is barely edible !

What about EU norms for taste !?!

Un roi sans divertissement est un homme plein de misères

by linca (antonin POINT lucas AROBASE gmail.com) on Thu Apr 17th, 2008 at 05:24:21 AM EST
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Actually, taste is selected against: strong tastes put some people off, so they weaken the taste, so people are even less used to them and they weaken them some more.

Once we're all eating polystyrene and cotton wool with a side of vitamin tablets they'll be happy.

by Colman (colman at eurotrib.com) on Thu Apr 17th, 2008 at 07:06:54 AM EST
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It used to be the popular wisdom around here, when shopping for fruit in the local market, that one would prefer those who shown signs of being picked by birds... a sign for taste and sweetness.

Now get that into a supermarket or regulation...

by Torres on Thu Apr 17th, 2008 at 10:43:54 AM EST
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One of the advantages of organic produce is that it usually tastes of something.
by ThatBritGuy (thatbritguy (at) googlemail.com) on Thu Apr 17th, 2008 at 04:53:47 PM EST
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Yes, he talks about the industrialization of food.  Which leads to "taste" being shoved to the end of a long line of requirements.

The book is a short, well written argument against the kind of manufactured food that the US is now sending around the world.  It's full of footnotes and experts, but the writing is accessible and meant for a general audience.

He gives a little history lesson, covering the last 100 years or so.  "Nutritionism" is how the manufacturing process makes its way into your food. Scientists do studies that identify specific nutrients and vitamins that are healthy.  That gives agri-business a target to efficiently chase, to the exclusion of all the other benefits of whole food that didn't fit into the study.  

He comments that if anything in the store is touting health benefits on it's package, you shouldn't buy it.  The reason being that in order to get the desired level of nutrients, as given by the scientific studies, the food is stripped of all the other nutritional benefits during it's processing.

He points the finger at business, gov, and science for our current problems. In my mind business is the main culprit for bribing/corrupting the other two, though the government and scientific communities aren't blameless.

Whenever I try to summarize a book I like, I always want to add a statement at the end.  Something like "Please don't let my sloppy writing or inelegant arguments get in the way of you looking at this book."

 

by Bruce F (greenroofgrowers [at] gmail [dot] com) on Thu Apr 17th, 2008 at 01:10:51 PM EST
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Scientists do studies that identify specific nutrients and vitamins that are healthy.  That gives agri-business a target to efficiently chase, to the exclusion of all the other benefits of whole food that didn't fit into the study.  

If only that, but I'm afraid the order is reversed ; the industry asks for "this food is healthy" studies to use as marketing. See Popeye produced by the Spinach industry, or the "discovery" that wine is healthy...

Un roi sans divertissement est un homme plein de misères

by linca (antonin POINT lucas AROBASE gmail.com) on Thu Apr 17th, 2008 at 04:02:08 PM EST
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Good points. I can only repeat my closing plea.

"Please don't let my sloppy writing or inelegant arguments get in the way of you looking at this book."

by Bruce F (greenroofgrowers [at] gmail [dot] com) on Thu Apr 17th, 2008 at 04:21:10 PM EST
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