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Despite the fact that most of us now work, there's (manufactured?) pressure to do all the things our mothers used to as well.
So...the friendly cake mix manufacturer comes to our rescue...Add water, stir, become a domestic goddess.
When my children were smaller, I confess to having bought biscuit kits, keeping the Thomas the Tank Engine/dinosaur cookie cutter, and throwing the biscuit mix away. It seemed more of a waste to spend time making something horrible.
But...my mother baked everything herself, and I learned from her. Not everybody did. "Proper" cookery lessons have only just been reintroduced to UK schools.
Unfortunately, cookery lessons in UK schools are funded by the parents providing the ingredients. My daughter is doing cookery at the moment, and estimates that, in any given week, only about half of her class will take part. Usually the same half.
It's a problem. It can be really, really expensive to provide the ingredients, because supermarkets don't sell 50g of beansprouts, one stick of celery, half a pepper, four baby corn, six mange-tout or a tablespoon of soy sauce. I estimated that her vegetable stir fry would have cost £10-£12 from a standing start. Leaving a fridge full of leftover ingredients, but that presupposes the parents know what to do with them.
Coincidentally, tomorrow, she's making cake :)
I know I'd rather send in a cheque once a term and know it was going to be dealt with for me.
The foreseeable problem is that, if the business model were successful, anyone who didn't buy the cheapest possible ingredients would be easy to outcompete.
And at least I know my daughter is using good ingredients when I provide them.
Her cake was, by the way...er...dense. But don't tell her I said so... :)
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